The Cup That Counts

E546265

The Cup That Counts was the official promotional slogan used to brand and market the 2011 ICC Cricket World Cup.

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All labels observed (1)

Label Occurrences
The Cup That Counts canonical 1

Statements (27)

Predicate Object
instanceOf advertising tagline
marketing slogan
appliesToEvent 2011 ICC Cricket World Cup NERFINISHED
associatedWithOrganization International Cricket Council NERFINISHED
competitionType One Day International cricket tournament
countryInvolved Bangladesh NERFINISHED
India NERFINISHED
Sri Lanka NERFINISHED
hasWord Counts NERFINISHED
Cup
That
language English
mediumOfPromotion digital marketing
outdoor advertising
print advertisements
television advertisements
relatedConcept event promotion
sports branding
sports marketing slogan
sport cricket
theme importance of the Cricket World Cup trophy
significance of winning the World Cup
usedBy ICC Cricket World Cup 2011 organizing committee NERFINISHED
usedFor branding the 2011 ICC Cricket World Cup
marketing the 2011 ICC Cricket World Cup
usedInContext global cricket marketing campaigns
yearOfEvent 2011

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

2011 Cricket World Cup slogan The Cup That Counts