truth in advertising

E492042
consumer protection concept legal principle marketing ethics principle

Truth in advertising is the principle that marketing and promotional claims must be honest, accurate, and not misleading to consumers.

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Observed surface forms (1)

Surface form Occurrences
Ethics in Advertising 1

Statements (75)

Predicate Object
instanceOf consumer protection concept ⓘ
legal principle ⓘ
marketing ethics principle ⓘ
aimsToPrevent bait-and-switch tactics ⓘ
deceptive pricing ⓘ
false advertising ⓘ
fraudulent marketing ⓘ
greenwashing ⓘ
health-washing ⓘ
hidden fees in offers ⓘ
misleading advertising ⓘ
unsubstantiated claims ⓘ
appliesTo advertising ⓘ
broadcast advertising ⓘ
children’s advertising ⓘ
comparative advertising ⓘ
cosmetics advertising ⓘ
digital advertising ⓘ
direct marketing ⓘ
email marketing ⓘ
environmental marketing claims ⓘ
financial product advertising ⓘ
food and beverage advertising ⓘ
health-related claims ⓘ
influencer marketing ⓘ
marketing communications ⓘ
out-of-home advertising ⓘ
pharmaceutical advertising ⓘ
print advertising ⓘ
product labeling ⓘ
promotional materials ⓘ
social media marketing ⓘ
telemarketing ⓘ
encourages accurate representation of price and terms ⓘ
accurate representation of product performance ⓘ
avoidance of misleading comparative claims ⓘ
avoidance of misleading endorsements ⓘ
avoidance of misleading testimonials ⓘ
clear and conspicuous disclosures ⓘ
responsible marketing to vulnerable groups ⓘ
substantiation of objective claims ⓘ
hasGoal consumer protection ⓘ
prevention of deceptive practices ⓘ
isBasedOn avoidance of deceptive omissions ⓘ
clear disclosures ⓘ
fairness ⓘ
non-exaggeration of benefits ⓘ
non-omission of material facts ⓘ
substantiation of claims ⓘ
transparency ⓘ
truthfulness ⓘ
isRelatedTo brand trust ⓘ
consumer protection law ⓘ
consumer rights ⓘ
corporate social responsibility ⓘ
marketing ethics ⓘ
regulatory compliance ⓘ
unfair competition law ⓘ
mayBeBackedBy administrative sanctions ⓘ
civil penalties ⓘ
consumer restitution ⓘ
corrective advertising orders ⓘ
injunctive relief ⓘ
oftenEnforcedBy advertising standards authorities NERFINISHED ⓘ
consumer protection agencies ⓘ
courts ⓘ
government regulators ⓘ
industry codes of conduct ⓘ
self-regulatory bodies ⓘ
requires accurate marketing claims ⓘ
honest marketing claims ⓘ
non-misleading marketing claims ⓘ
supports fair competition ⓘ
informed consumer choice ⓘ
market transparency ⓘ

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

consumer reports → advocatesFor → truth in advertising ⓘ
subject surface form: Consumer Reports
Communio et Progressio → influenced → truth in advertising ⓘ
this entity surface form: Ethics in Advertising