Florence by Mills
E486729
Florence by Mills is a clean, vegan beauty and skincare brand aimed at Gen Z consumers, created by actress Millie Bobby Brown.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Florence by Mills canonical | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
beauty brand
ⓘ
cosmetics brand ⓘ skincare brand ⓘ |
| associatedWith | Millie Bobby Brown’s acting career ⓘ |
| brandPositioning |
accessible clean beauty
ⓘ
fun and playful ⓘ youthful ⓘ |
| coreValue |
affordability
ⓘ
clean beauty ⓘ cruelty-free testing ⓘ dermatologist-tested products ⓘ gentle ingredients ⓘ inclusivity ⓘ self-expression ⓘ vegan formulas ⓘ |
| creator | Millie Bobby Brown NERFINISHED ⓘ |
| doesNotUse |
parabens
ⓘ
phthalates ⓘ sulfates ⓘ synthetic fragrance in some products ⓘ |
| founder | Millie Bobby Brown NERFINISHED ⓘ |
| hasCertification |
PETA cruelty-free
ⓘ
vegan ⓘ |
| hasProduct |
blush
ⓘ
concealer ⓘ face mist ⓘ face wash ⓘ fragrance mist ⓘ hair mask ⓘ highlighter ⓘ lip gloss ⓘ mascara ⓘ moisturizer ⓘ serum ⓘ under-eye patches ⓘ |
| industry |
cosmetics industry
ⓘ
skincare industry ⓘ |
| marketingChannel |
influencer marketing
ⓘ
social media ⓘ |
| namedAfter |
Florence Brown
NERFINISHED
ⓘ
Millie Bobby Brown’s great-grandmother ⓘ |
| productType |
beauty tools
ⓘ
fragrance products ⓘ haircare products ⓘ makeup products ⓘ skincare products ⓘ |
| targetAudience |
Generation Z
NERFINISHED
ⓘ
teenagers ⓘ young adults ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.