It's morning again in America
E469417
"It's morning again in America" is a famous optimistic political campaign slogan and television ad used by Ronald Reagan during the 1984 U.S. presidential election to highlight economic recovery and national renewal.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Morning in America | 2 |
| It's morning again in America canonical | 1 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
campaign commercial
ⓘ
political campaign slogan ⓘ political television advertisement ⓘ |
| aimedTo |
frame election as choice about prosperity
ⓘ
reinforce incumbent approval ⓘ |
| airedDuring | 1984 presidential campaign season ⓘ |
| associatedWith |
1980s American politics
ⓘ
Reagan era ⓘ |
| broadcastOn | American television networks ⓘ |
| campaignOf | Ronald Reagan 1984 presidential campaign NERFINISHED ⓘ |
| contrastsWith | economic difficulties of late 1970s ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| emphasizes | success of Reagan administration economic policies ⓘ |
| focusesOn |
declining unemployment
ⓘ
improvement in American economy ⓘ lower inflation ⓘ rising home ownership ⓘ |
| genre | political advertising ⓘ |
| hasCatchphrase | "It's morning again in America" ⓘ |
| historicalContext | post-1981–1982 recession recovery ⓘ |
| influenced | later optimistic political ads ⓘ |
| language | English ⓘ |
| medium | television ⓘ |
| message | America is better off than four years ago ⓘ |
| narrationStyle | calm voice-over narration ⓘ |
| notableFor |
emotional appeal
ⓘ
iconic status in U.S. political advertising ⓘ positive campaigning style ⓘ |
| opposedCandidate | Walter Mondale NERFINISHED ⓘ |
| opposedPoliticalParty | Democratic Party (United States) NERFINISHED ⓘ |
| politicalParty |
Republican Party
ⓘ
surface form:
Republican Party (United States)
|
| politicalPositioning | pro-incumbent ⓘ |
| portrays |
everyday American life
ⓘ
patriotic imagery ⓘ |
| recognizedAs | one of the most effective political ads in U.S. history ⓘ |
| runningMateInCampaign | George H. W. Bush NERFINISHED ⓘ |
| sloganForCandidate | Ronald Reagan NERFINISHED ⓘ |
| supportsPolicy | Reaganomics NERFINISHED ⓘ |
| targetAudience | American voters ⓘ |
| theme |
economic recovery
ⓘ
national renewal ⓘ optimism ⓘ |
| tone |
reassuring
ⓘ
upbeat ⓘ |
| usedBy | Ronald Reagan NERFINISHED ⓘ |
| usedInElection | 1984 United States presidential election NERFINISHED ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
1984 United States presidential election
→
campaignSloganOfRonaldReagan
→
It's morning again in America
ⓘ
this entity surface form:
Morning in America
this entity surface form:
Morning in America