Joe Camel
E46889
Joe Camel is a cartoon camel mascot used in controversial advertising campaigns to promote Camel cigarettes, widely criticized for appealing to underage audiences.
Aliases (1)
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising mascot
→
anthropomorphic animal → cartoon character → fictional character → |
| alsoKnownAs |
Old Joe
→
|
| associatedWith |
Camel brand logo
→
R.J. Reynolds marketing campaigns → |
| brandPromoted |
Camel
→
|
| campaignEnded |
1997
→
|
| controversialFor |
appeal to children
→
appeal to teenagers → targeting underage audiences → |
| countryOfOrigin |
United States
→
|
| createdFor |
Camel cigarettes
→
|
| creatorOrganization |
R.J. Reynolds Tobacco Company
→
|
| criticizedBy |
anti-smoking organizations
→
medical associations → parents groups → public health advocates → |
| culturalImpact |
example in debates over tobacco advertising
→
symbol of unethical marketing to children → |
| depicts |
camel
→
|
| gender |
male
→
|
| industry |
tobacco industry
→
|
| introducedInAdvertisingCampaign |
1987
→
|
| introducedInMarket |
United States
→
|
| linkedTo |
youth smoking concerns
→
|
| medium |
billboards
→
magazine advertisements → merchandise → print advertising → |
| owner |
R.J. Reynolds Tobacco Company
→
|
| portrayedAs |
cool
→
smoker → stylish → |
| productTypePromoted |
cigarettes
→
|
| reasonForWithdrawal |
legal and regulatory scrutiny
→
public pressure → |
| regulatoryResponse |
increased restrictions on tobacco advertising
→
|
| species |
camel
→
|
| subjectOf |
congressional hearings on tobacco advertising
→
lawsuits in the United States → |
| usedFor |
brand promotion
→
tobacco advertising → |
| usedIn |
point-of-sale advertising
→
promotional items such as hats and T-shirts → |
| visualStyle |
cartoon
→
|
| wears |
sunglasses
→
|
| withdrawnBy |
R.J. Reynolds Tobacco Company
→
|
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
Camel
("Joe Camel campaign")
→
|
advertisingCampaign |
|
Camel
→
|
hasNotableCharacter |
|
R.J. Reynolds Tobacco Company
→
|
notableBrandCharacter |