Joe Camel
E46889
Joe Camel is a cartoon camel mascot used in controversial advertising campaigns to promote Camel cigarettes, widely criticized for appealing to underage audiences.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Joe Camel canonical | 4 |
| Joe Camel campaign | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising mascot
ⓘ
anthropomorphic animal ⓘ cartoon character ⓘ fictional character ⓘ |
| alsoKnownAs | Old Joe ⓘ |
| associatedWith |
Camel brand logo
ⓘ
R.J. Reynolds marketing campaigns ⓘ |
| brandPromoted | Camel ⓘ |
| campaignEnded | 1997 ⓘ |
| controversialFor |
appeal to children
ⓘ
appeal to teenagers ⓘ targeting underage audiences ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | Camel cigarettes ⓘ |
| creatorOrganization | R.J. Reynolds Tobacco Company ⓘ |
| criticizedBy |
anti-smoking organizations
ⓘ
medical associations ⓘ parents groups ⓘ public health advocates ⓘ |
| culturalImpact |
example in debates over tobacco advertising
ⓘ
symbol of unethical marketing to children ⓘ |
| depicts | camel ⓘ |
| gender | male ⓘ |
| industry | tobacco industry ⓘ |
| introducedInAdvertisingCampaign | 1987 ⓘ |
| introducedInMarket |
United States of America
ⓘ
surface form:
United States
|
| linkedTo | youth smoking concerns ⓘ |
| medium |
billboards
ⓘ
magazine advertisements ⓘ merchandise ⓘ print advertising ⓘ |
| owner | R.J. Reynolds Tobacco Company ⓘ |
| portrayedAs |
cool
ⓘ
smoker ⓘ stylish ⓘ |
| productTypePromoted | cigarettes ⓘ |
| reasonForWithdrawal |
legal and regulatory scrutiny
ⓘ
public pressure ⓘ |
| regulatoryResponse | increased restrictions on tobacco advertising ⓘ |
| species | camel ⓘ |
| subjectOf |
congressional hearings on tobacco advertising
ⓘ
lawsuits in the United States ⓘ |
| usedFor |
brand promotion
ⓘ
tobacco advertising ⓘ |
| usedIn |
point-of-sale advertising
ⓘ
promotional items such as hats and T-shirts ⓘ |
| visualStyle | cartoon ⓘ |
| wears | sunglasses ⓘ |
| withdrawnBy | R.J. Reynolds Tobacco Company ⓘ |
Referenced by (5)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Joe Camel campaign
subject surface form:
Camel