Old Joe

E240661

Old Joe is the cartoon camel mascot created by R.J. Reynolds to promote Camel cigarettes, widely recognized as a controversial advertising icon.

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All labels observed (1)

Label Occurrences
Old Joe canonical 1

Statements (46)

Predicate Object
instanceOf advertising mascot
camel character
cartoon character
fictional character
alsoKnownAs Joe Camel
Smooth Character
associatedWith Camel brand identity
youth smoking concerns
brandPromoted Camel
company R.J. Reynolds Tobacco Company
surface form: R. J. Reynolds Tobacco Company
controversy alleged appeal to minors
public health criticism
countryOfOrigin United States of America
surface form: United States
creator R.J. Reynolds Tobacco Company
surface form: R. J. Reynolds Tobacco Company
criticizedBy U.S. health officials
anti-smoking organizations
public health advocates
depicts anthropomorphic camel
fictionalUniverse Camel advertising campaigns
genre advertising character
hasGender male
hasSmoking yes
industry tobacco industry
manufacturerPromoted Camel cigarettes
medium billboards
magazine advertisements
merchandise
print advertising
notableFor controversy over marketing to children
tobacco advertising controversy
occupation brand mascot
portrayedAs cool character
smoker
smooth character
productTypePromoted cigarettes
species camel
subjectOf advertising regulation debates
media coverage on tobacco marketing
targetAudiencePerception children and teenagers
young adults
usedFor brand marketing
tobacco advertising
usedIn Camel promotional materials
branded merchandise
point-of-sale displays
visualStyle cartoon illustration

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Joe Camel alsoKnownAs Old Joe