Swoosh

E46077
brand symbol corporate trademark logo

Swoosh is the iconic curved checkmark symbol that serves as the primary brand logo of Nike, representing speed, motion, and athletic performance.

Observed surface forms (2)

Surface form Occurrences
Nike Swoosh logo 4
Nike Swoosh 1

Statements (42)

Predicate Object
instanceOf brand symbol ⓘ
corporate trademark ⓘ
logo ⓘ
alsoKnownAs Swoosh ⓘ
surface form: Nike Swoosh
appearsIn Nike advertising ⓘ
Nike marketing campaigns ⓘ
Nike sponsorship materials ⓘ
associatedWith Nike, Inc. ⓘ
surface form: Nike brand identity

athletics ⓘ
fitness ⓘ
performance ⓘ
sports ⓘ
brandAssociation Just Do It slogan ⓘ
major sports events ⓘ
professional athletes ⓘ
category global brand icon ⓘ
sports logo ⓘ
color often black ⓘ
often white ⓘ
sometimes other colors ⓘ
designedFor Nike, Inc. ⓘ
surface form: Nike
function brand recognition ⓘ
product identification ⓘ
market global ⓘ
notableFeature simple single-stroke design ⓘ
ownedBy Nike, Inc. ⓘ
surface form: Nike
represents athletic performance ⓘ
motion ⓘ
speed ⓘ
shape curved checkmark ⓘ
symbolizes energy ⓘ
forward movement ⓘ
momentum ⓘ
trademarkOf Nike, Inc. ⓘ
usedAs primary brand logo of Nike ⓘ
usedOn Nike accessories ⓘ
Nike, Inc. ⓘ
surface form: Nike apparel

Nike, Inc. ⓘ
surface form: Nike footwear

Nike sports equipment ⓘ
usedSince 20th century ⓘ
visualStyle dynamic ⓘ
minimalist ⓘ

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Swoosh → alsoKnownAs → Swoosh ⓘ
this entity surface form: Nike Swoosh
Carolyn Davidson → designed → Swoosh ⓘ
this entity surface form: Nike Swoosh logo
Carolyn Davidson → hasWork → Swoosh ⓘ
this entity surface form: Nike Swoosh logo
Carolyn Davidson → logo → Swoosh ⓘ
subject surface form: Nike
this entity surface form: Nike Swoosh logo
Nike, Inc. → logo → Swoosh ⓘ
this entity surface form: Nike Swoosh logo