New Zealand government branding

E46042
government visual identity system

New Zealand government branding is the unified visual identity used by New Zealand’s public sector, prominently incorporating national symbols such as the silver fern to represent the country in official communications and services.

Jump to: Surface forms Statements Referenced by

Observed surface forms (2)

Surface form Occurrences
New Zealand Crown entities 1
New Zealand government visual identity standards 1

Statements (47)

Predicate Object
instanceOf government visual identity system ⓘ
appliesTo New Zealand government branding self-linksurface differs ⓘ
surface form: New Zealand Crown entities

New Zealand government departments ⓘ
New Zealand Crown agencies ⓘ
surface form: New Zealand public sector agencies
country New Zealand ⓘ
designPrinciple accessibility ⓘ
clarity ⓘ
consistency ⓘ
recognisability ⓘ
governedBy New Zealand Cabinet decisions ⓘ
New Zealand government ⓘ
surface form: New Zealand central government
hasPolicyDocument New Zealand government identity guidelines ⓘ
New Zealand government branding self-linksurface differs ⓘ
surface form: New Zealand government visual identity standards
includesElement accessibility requirements ⓘ
colour palette ⓘ
layout rules ⓘ
logotype ⓘ
typography guidelines ⓘ
wordmark ⓘ
languageSupport English ⓘ
Te Reo Māori ⓘ
mayExclude some independent Crown entities ⓘ
some state-owned enterprises ⓘ
medium digital services ⓘ
official documents ⓘ
print materials ⓘ
signage ⓘ
websites ⓘ
purpose improve recognition of government services ⓘ
provide unified visual identity for New Zealand government ⓘ
represent New Zealand in official communications ⓘ
signal authenticity of official information ⓘ
relatedTo New Zealand e-government services ⓘ
New Zealand national identity ⓘ
New Zealand national symbols ⓘ
represents authority of the New Zealand government ⓘ
services funded by New Zealand taxpayers ⓘ
scope executive branch of New Zealand government ⓘ
most central government agencies ⓘ
targetAudience New Zealand residents ⓘ
international audiences interacting with New Zealand government ⓘ
usedBy New Zealand justice sector agencies ⓘ
New Zealand government departments ⓘ
surface form: New Zealand ministries

New Zealand regulatory agencies ⓘ
New Zealand social services agencies ⓘ
usesSymbol Coat of arms of New Zealand ⓘ
surface form: New Zealand Coat of Arms

silver fern ⓘ

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

New Zealand government branding → appliesTo → New Zealand government branding self-linksurface differs ⓘ
this entity surface form: New Zealand Crown entities
silver fern → featuredIn → New Zealand government branding ⓘ
New Zealand government branding → hasPolicyDocument → New Zealand government branding self-linksurface differs ⓘ
this entity surface form: New Zealand government visual identity standards