Generation Z
E418313
Generation Z is the cohort born roughly from the late 1990s to early 2010s, known for growing up fully in the digital age and shaping contemporary internet, social media, and youth culture.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Gen Z | 3 |
| Generation Z canonical | 1 |
Statements (60)
| Predicate | Object |
|---|---|
| instanceOf |
demographic cohort
ⓘ
generation ⓘ |
| alsoKnownAs |
Generation Z
ⓘ
surface form:
Gen Z
Zoomers ⓘ |
| associatedWith |
Black Lives Matter movement
ⓘ
Discord ⓘ Instagram ⓘ LGBTQ+ rights advocacy ⓘ Snapchat ⓘ TikTok ⓘ Twitch ⓘ YouTube ⓘ climate change activism ⓘ online activism ⓘ school strike for climate ⓘ |
| characteristic |
digital native
ⓘ
exposure to streaming platforms ⓘ familiarity with smartphones from early age ⓘ high social media usage ⓘ high use of messaging apps ⓘ mobile-first internet use ⓘ multitasking across digital devices ⓘ online gaming participation ⓘ preference for short-form video content ⓘ use of memes in communication ⓘ |
| economicImpact |
driving streetwear popularity
ⓘ
increasing demand for ethical brands ⓘ increasing demand for sustainable products ⓘ influencing fashion trends ⓘ shaping youth consumer markets ⓘ |
| educationPattern |
high exposure to online learning
ⓘ
use of digital tools in classrooms ⓘ |
| follows | Millennials ⓘ |
| geographicScope | global cohort ⓘ |
| politicalPattern |
high online political engagement
ⓘ
higher support for progressive policies in many countries ⓘ |
| precedes | Generation Alpha ⓘ |
| researchSubjectOf |
generational studies
ⓘ
marketing research ⓘ youth culture studies ⓘ |
| socialContext |
experienced COVID-19 pandemic during youth
ⓘ
experienced Great Recession effects in childhood ⓘ grew up after widespread internet adoption ⓘ grew up during social media expansion ⓘ |
| trend |
decline in traditional television viewing
ⓘ
growth of influencer culture ⓘ high consumption of user-generated content ⓘ increase in cord-cutting ⓘ preference for on-demand content ⓘ use of digital payments ⓘ use of gig economy platforms ⓘ use of multiple social media platforms ⓘ |
| typicalBirthEnd | early 2010s ⓘ |
| typicalBirthStart | late 1990s ⓘ |
| value |
diversity
ⓘ
inclusion ⓘ individual expression ⓘ mental health awareness ⓘ social justice ⓘ work–life balance ⓘ |
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Gen Z
this entity surface form:
Gen Z
this entity surface form:
Gen Z