That was easy
E396066
"That was easy" is the well-known advertising slogan used by office supply retailer Staples to emphasize the simplicity and convenience of shopping with the brand.
All labels observed (1)
| Label | Occurrences |
|---|---|
| That was easy canonical | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T3868018 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: That was easy Context triple: [Staples Inc., hasBrandSlogan, That was easy]
-
A.
So Simple
"So Simple" is a song by American singer-songwriter Alicia Keys from her album "The Diary of Alicia Keys."
-
B.
Simple
Simple is the plainspoken, witty African American everyman created by Langston Hughes, often used to explore Black life, social issues, and racial injustice in mid-20th-century America.
-
C.
Simple As...
"Simple As..." is a track from Kid Cudi’s debut studio album "Man on the Moon: The End of Day," showcasing his introspective, melodic hip-hop style.
-
D.
Easy
"Easy" is a song by Joanna Newsom from her 2010 triple album *Have One on Me*, noted for its intricate harp arrangements and poetic lyrics.
-
E.
Easy
"Easy" is a soulful 1977 ballad by the Commodores, written and sung by Lionel Richie, that became one of the group's signature hits.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: That was easy Target entity description: "That was easy" is the well-known advertising slogan used by office supply retailer Staples to emphasize the simplicity and convenience of shopping with the brand.
-
A.
So Simple
"So Simple" is a song by American singer-songwriter Alicia Keys from her album "The Diary of Alicia Keys."
-
B.
Simple
Simple is the plainspoken, witty African American everyman created by Langston Hughes, often used to explore Black life, social issues, and racial injustice in mid-20th-century America.
-
C.
Simple As...
"Simple As..." is a track from Kid Cudi’s debut studio album "Man on the Moon: The End of Day," showcasing his introspective, melodic hip-hop style.
-
D.
Easy
"Easy" is a song by Joanna Newsom from her 2010 triple album *Have One on Me*, noted for its intricate harp arrangements and poetic lyrics.
-
E.
Easy
"Easy" is a soulful 1977 ballad by the Commodores, written and sung by Lionel Richie, that became one of the group's signature hits.
- F. None of above. chosen
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing catchphrase ⓘ |
| associatedWith |
Staples Inc.
ⓘ
surface form:
Staples Easy Button
|
| brandMessage |
Staples makes tasks easier
ⓘ
Staples simplifies office supply purchasing ⓘ |
| commercialProductTieIn |
Easy Button
ⓘ
surface form:
Staples Easy Button novelty item
|
| countryOfUse |
Canada
ⓘ
United States of America ⓘ
surface form:
United States
|
| industry | office supplies retail ⓘ |
| language | English ⓘ |
| medium |
online advertising
ⓘ
print advertising ⓘ radio commercials ⓘ television commercials ⓘ |
| notableFor |
high brand recognition
ⓘ
memorable tagline ⓘ |
| relatedConcept |
customer convenience
ⓘ
office supply solutions ⓘ one-stop shopping ⓘ |
| sloganFor | Staples brand positioning ⓘ |
| targetAudience |
general retail consumers
ⓘ
home office customers ⓘ small business customers ⓘ |
| theme |
ease of doing business
ⓘ
problem solving made simple ⓘ |
| usedBy |
Staples Inc.
ⓘ
surface form:
Staples
|
| usedFor |
advertising Staples brand
ⓘ
emphasizing convenience of shopping ⓘ emphasizing simplicity of shopping ⓘ |
| usedIn | Staples brand campaigns in the 2000s ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: That was easy Description of subject: "That was easy" is the well-known advertising slogan used by office supply retailer Staples to emphasize the simplicity and convenience of shopping with the brand.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.