Beijing 2022 brand

E389357

Beijing 2022 brand is the visual and symbolic identity of the Beijing 2022 Winter Olympics, encompassing its logos, mascots, and overall design language used to promote and represent the Games.

All labels observed (3)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf Olympic Games brand identity
Winter Olympic Games brand
sports event visual identity
associatedWith 2022 Winter Olympics
2022 Winter Olympics
surface form: Beijing 2022 Winter Olympic Games
governingBody International Olympic Committee
hostCity Beijing
hostCountry China
includesElement Beijing 2022 brand self-linksurface differs
surface form: Beijing 2022 emblem

Beijing 2022 logo
Beijing 2022 mascots
Bing Dwen Dwen
Shuey Rhon Rhon
color palette
medal design language
official merchandise design
official posters
pictogram system
torch relay visual identity
typography system
venue look of the Games
wayfinding graphics
language Chinese
English
organisingCommittee Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games
relatedEvent 2022 Winter Paralympics
surface form: Beijing 2022 Winter Paralympics
targetAudience Chinese domestic audience
Olympic sponsors
global sports fans
theme Chinese culture
modern technology
winter sports
youth and vitality
timePeriod 2022
late 2010s
usedFor broadcast graphics
digital and social media presence
promotion of the 2022 Winter Olympics
representation of the Games in media
spectator experience design
sponsorship and marketing materials
usesSymbolism Chinese calligraphy-inspired forms
Olympic rings
red and other traditional Chinese colors
snow and ice imagery
visualStyle combination of traditional and modern elements
dynamic and colorful

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Bing Dwen Dwen represents Beijing 2022 brand
2022 Winter Paralympics emblemUsed Beijing 2022 brand
this entity surface form: Beijing 2022 Paralympic emblem
Beijing 2022 brand includesElement Beijing 2022 brand self-linksurface differs
this entity surface form: Beijing 2022 emblem