Craftsman brand to Stanley Black & Decker

E367341

American brand tool brand

Craftsman brand to Stanley Black & Decker refers to the iconic American tool and equipment brand Craftsman after its acquisition by Stanley Black & Decker, under whose ownership it continues to be manufactured and marketed.

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All labels observed (2)

Label	Occurrences
Craftsman (residual rights after sale to Stanley Black & Decker)	1
Craftsman brand to Stanley Black & Decker canonical	1

Statements (48)

Predicate	Object
instanceOf	American brand ⓘ tool brand ⓘ
acquisitionAnnouncementDate	January 2017 ⓘ
acquisitionClosingDate	March 2017 ⓘ
acquisitionValue	approximately $900 million ⓘ
associatedWith	Stanley Black & Decker global distribution network ⓘ
brandLicensing	Sears retained limited rights to sell Craftsman-branded products after sale ⓘ
brandOwnerSince	Stanley Works ⓘ surface form: Stanley Black & Decker, 2017
brandPositioning	do‑it‑yourself users ⓘ professional tradespeople ⓘ
competitiveWith	DeWalt ⓘ Husky ⓘ Kobalt ⓘ
countryOfOrigin	United States of America ⓘ surface form: United States
formerOwner	Sears, Roebuck & Co. ⓘ surface form: Sears
heritage	longstanding American tool brand formerly associated with Sears ⓘ
industry	hand tools ⓘ lawn and garden equipment ⓘ power tools ⓘ storage products ⓘ
logo	Craftsman wordmark in red and white ⓘ
manufacturedBy	Stanley Black & Decker ⓘ
manufacturingStrategyUnderOwner	expanded U.S. manufacturing footprint ⓘ
marketedBy	Stanley Black & Decker Tools & Storage segment ⓘ surface form: Stanley Black & Decker
notableFeature	lifetime warranty on many hand tools ⓘ
ownedBy	Black+Decker ⓘ surface form: Stanley Black & Decker
parentCompany	Stanley Black & Decker ⓘ
partOfPortfolio	Stanley Black & Decker Tools & Storage segment ⓘ
productType	lawn mowers ⓘ outdoor power equipment ⓘ power drills ⓘ ratchets ⓘ saws ⓘ screwdrivers ⓘ snow blowers ⓘ sockets ⓘ tool storage ⓘ wrenches ⓘ
relaunchUnderOwner	Stanley Black & Decker national relaunch after 2017 acquisition ⓘ
segment	consumer tools ⓘ professional tools ⓘ
soldIn	Canada ⓘ United States of America ⓘ surface form: United States various international markets ⓘ
soldThrough	Ace Hardware ⓘ Amazon ⓘ Lowe's ⓘ surface form: Lowe’s independent dealers ⓘ

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Sears Holdings Corporation → soldBusiness → Craftsman brand to Stanley Black & Decker ⓘ

Transform Holdco LLC → ownsBrand → Craftsman brand to Stanley Black & Decker ⓘ

this entity surface form: Craftsman (residual rights after sale to Stanley Black & Decker)