IGTV (discontinued as standalone brand)
E36372
IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.
All labels observed (3)
| Label | Occurrences |
|---|---|
| IGTV (discontinued as standalone brand) canonical | 1 |
| IGTV ads | 1 |
| Instagram Video | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T279916 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: IGTV (discontinued as standalone brand) Context triple: [Instagram, hasFeature, IGTV (discontinued as standalone brand)]
-
A.
YouTube
YouTube is a global online video-sharing and streaming platform where users can upload, watch, and interact with a vast range of video content.
-
B.
Periscope
Periscope was a live video streaming mobile app that allowed users to broadcast and watch real-time video from around the world.
-
C.
Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
-
D.
YouTube Shorts
YouTube Shorts is YouTube’s short-form vertical video platform designed for quick, snackable content similar to TikTok and Instagram Reels.
-
E.
YouTube Stories
YouTube Stories was a short-form, ephemeral video format on YouTube that allowed creators to share temporary, mobile-first content similar to Instagram and Snapchat stories.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: IGTV (discontinued as standalone brand) Target entity description: IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.
-
A.
YouTube
YouTube is a global online video-sharing and streaming platform where users can upload, watch, and interact with a vast range of video content.
-
B.
Periscope
Periscope was a live video streaming mobile app that allowed users to broadcast and watch real-time video from around the world.
-
C.
Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
-
D.
YouTube Shorts
YouTube Shorts is YouTube’s short-form vertical video platform designed for quick, snackable content similar to TikTok and Instagram Reels.
-
E.
YouTube Stories
YouTube Stories was a short-form, ephemeral video format on YouTube that allowed creators to share temporary, mobile-first content similar to Instagram and Snapchat stories.
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
Instagram feature
ⓘ
mobile application feature ⓘ video platform ⓘ |
| accessMethod |
standalone mobile app
ⓘ
tab inside Instagram app ⓘ |
| announcedAt | Instagram event in San Francisco ⓘ |
| availableOn |
Android
ⓘ
iOS ⓘ |
| brandingStatus | discontinued as standalone brand ⓘ |
| company | Instagram ⓘ |
| competedWith |
Snapchat
ⓘ
surface form:
Snapchat Discover
YouTube ⓘ |
| contentAspectRatio | 9:16 ⓘ |
| contentDiscovery |
algorithmic recommendations
ⓘ
channels per creator ⓘ |
| contentFormat | video ⓘ |
| designGoal |
mobile-first video experience
ⓘ
support vertical full-screen viewing ⓘ |
| developedBy | Instagram ⓘ |
| featuresMergedInto | Instagram main video format ⓘ |
| initialMaxVideoLength |
10 minutes for most accounts
ⓘ
60 minutes for larger or verified accounts ⓘ |
| integration |
Instagram
ⓘ
surface form:
Instagram Explore tab
Instagram feed previews ⓘ Instagram ⓘ
surface form:
Instagram profiles
|
| launchDate | 2018-06-20 ⓘ |
| launchYear | 2018 ⓘ |
| monetizationFeature |
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
surface form:
IGTV ads
creator revenue share ⓘ |
| ownedBy |
Meta Platforms, Inc.
ⓘ
surface form:
Meta Platforms
|
| ownerCompany | Meta Platforms, Inc. ⓘ |
| parentPlatform | Instagram ⓘ |
| platformType | long-form video ⓘ |
| primaryUse |
long-form vertical video sharing
ⓘ
mobile-first video consumption ⓘ |
| rebrandedTo |
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
surface form:
Instagram Video
|
| relationToReels | separate from Instagram Reels ⓘ |
| standaloneAppShutdownDate | 2022-03 ⓘ |
| standaloneAppStatus | discontinued ⓘ |
| supports |
comments
ⓘ
horizontal video (later in product life) ⓘ likes ⓘ series organization ⓘ sharing to Direct ⓘ |
| targetAudience |
Instagram users
ⓘ
creators ⓘ influencers ⓘ |
| videoLengthType | long-form ⓘ |
| videoOrientation | vertical video ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: IGTV (discontinued as standalone brand) Description of subject: IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
IGTV (discontinued as standalone brand)
→
monetizationFeature
→
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
subject surface form:
IGTV
this entity surface form:
IGTV ads
IGTV (discontinued as standalone brand)
→
rebrandedTo
→
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
subject surface form:
IGTV
this entity surface form:
Instagram Video