IGTV (discontinued as standalone brand)
E36372
IGTV was Instagram’s long-form vertical video platform designed for creators to share extended, mobile-first video content beyond the standard feed and Stories.
Observed surface forms (3)
| Surface form | Occurrences |
|---|---|
| IGTV | 0 |
| IGTV ads | 1 |
| Instagram Video | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
Instagram feature
ⓘ
mobile application feature ⓘ video platform ⓘ |
| accessMethod |
standalone mobile app
ⓘ
tab inside Instagram app ⓘ |
| announcedAt | Instagram event in San Francisco ⓘ |
| availableOn |
Android
ⓘ
iOS ⓘ |
| brandingStatus | discontinued as standalone brand ⓘ |
| company | Instagram ⓘ |
| competedWith |
Snapchat
ⓘ
surface form:
Snapchat Discover
YouTube ⓘ |
| contentAspectRatio | 9:16 ⓘ |
| contentDiscovery |
algorithmic recommendations
ⓘ
channels per creator ⓘ |
| contentFormat | video ⓘ |
| designGoal |
mobile-first video experience
ⓘ
support vertical full-screen viewing ⓘ |
| developedBy | Instagram ⓘ |
| featuresMergedInto | Instagram main video format ⓘ |
| initialMaxVideoLength |
10 minutes for most accounts
ⓘ
60 minutes for larger or verified accounts ⓘ |
| integration |
Instagram
ⓘ
surface form:
Instagram Explore tab
Instagram feed previews ⓘ Instagram ⓘ
surface form:
Instagram profiles
|
| launchDate | 2018-06-20 ⓘ |
| launchYear | 2018 ⓘ |
| monetizationFeature |
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
surface form:
IGTV ads
creator revenue share ⓘ |
| ownedBy |
Meta Platforms, Inc.
ⓘ
surface form:
Meta Platforms
|
| ownerCompany | Meta Platforms, Inc. ⓘ |
| parentPlatform | Instagram ⓘ |
| platformType | long-form video ⓘ |
| primaryUse |
long-form vertical video sharing
ⓘ
mobile-first video consumption ⓘ |
| rebrandedTo |
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
surface form:
Instagram Video
|
| relationToReels | separate from Instagram Reels ⓘ |
| standaloneAppShutdownDate | 2022-03 ⓘ |
| standaloneAppStatus | discontinued ⓘ |
| supports |
comments
ⓘ
horizontal video (later in product life) ⓘ likes ⓘ series organization ⓘ sharing to Direct ⓘ |
| targetAudience |
Instagram users
ⓘ
creators ⓘ influencers ⓘ |
| videoLengthType | long-form ⓘ |
| videoOrientation | vertical video ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
IGTV (discontinued as standalone brand)
→
monetizationFeature
→
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
subject surface form:
IGTV
this entity surface form:
IGTV ads
IGTV (discontinued as standalone brand)
→
rebrandedTo
→
IGTV (discontinued as standalone brand)
self-linksurface differs
ⓘ
subject surface form:
IGTV
this entity surface form:
Instagram Video