Ofcom Broadcasting Code on the Scheduling of Television Advertising

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The Ofcom Broadcasting Code on the Scheduling of Television Advertising is a UK regulatory framework that sets detailed rules on when and how often television advertisements may be shown to ensure viewer protection and fair competition.

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Statements (49)

Predicate Object
instanceOf United Kingdom statutory code of practice
broadcasting regulation
television advertising regulation
appliesTo television broadcasters in the United Kingdom
basedOn UK communications legislation
bindingOn licensed television services regulated by Ofcom
country United Kingdom
covers distribution of advertising within and between programmes
maximum amount of advertising per clock hour
rules on advertising breaks in programmes
rules on self-promotion spots by broadcasters
rules on sponsorship announcements in relation to advertising minutage
rules on teleshopping windows
rules on the scheduling of advertising around children’s programmes
rules on the scheduling of advertising around documentaries
rules on the scheduling of advertising around feature films and made-for-TV films
rules on the scheduling of advertising around news programmes
rules on the scheduling of advertising around religious programmes
rules on the scheduling of advertising around sports events
rules on the separation of advertising from editorial content
defines conditions for placing advertising breaks in long-form programmes
limits on the number of internal breaks in programmes
rules for the identification of advertising spots
rules for the spacing of advertising breaks
enforcedBy Ofcom
enforcementMechanism investigations and sanctions by Ofcom
licence conditions for television services
fullName Ofcom Broadcasting Code on the Scheduling of Television Advertising self-link
issuedBy Ofcom
jurisdiction United Kingdom
language English
objective to maintain a clear distinction between advertising and editorial content
to prevent undue disruption of programmes by advertising
to protect vulnerable audiences such as children
purpose to ensure compliance with UK and EU advertising limits where applicable
to ensure fair competition between broadcasters and advertisers
to protect viewers from excessive advertising
to regulate how often television advertisements may be shown
to regulate when television advertisements may be shown
region United Kingdom
surface form: Great Britain and Northern Ireland
regulator Ofcom
relatedTo Ofcom Broadcasting Code
UK Code of Broadcast Advertising (BCAP Code)
sanctionsMayInclude directions to comply
financial penalties
variation or revocation of a broadcast licence
shortName Ofcom Broadcasting Code on the Scheduling of Television Advertising self-linksurface differs
surface form: Code on the Scheduling of Television Advertising
targetAudience regulatory and compliance staff in broadcasting organisations
television broadcasters and scheduling departments

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Ofcom appliesCode Ofcom Broadcasting Code on the Scheduling of Television Advertising
Ofcom Broadcasting Code on the Scheduling of Television Advertising fullName Ofcom Broadcasting Code on the Scheduling of Television Advertising self-link
Ofcom Broadcasting Code on the Scheduling of Television Advertising shortName Ofcom Broadcasting Code on the Scheduling of Television Advertising self-linksurface differs
this entity surface form: Code on the Scheduling of Television Advertising