Hathaway Shirts

E345181

Hathaway Shirts is an American dress shirt brand best known for its iconic 1950s advertising campaign featuring the “man in the Hathaway shirt” with an eye patch.

All labels observed (3)

Label Occurrences
Hathaway Shirts canonical 2
Hathaway dress shirt 1
Hathaway shirts 1

How this entity was disambiguated

Statements (36)

Predicate Object
instanceOf American brand
advertising campaign
clothing brand
fictional advertising character
shirt brand
advertisingClient Hathaway Shirts self-linksurface differs
associatedWith eye patch imagery
countryOfOrigin United States of America
surface form: United States
featuresCharacter man in the Hathaway shirt
genre classic American menswear
hasAdvertisingStyle character-driven advertising
storytelling print ads
hasBrandAttribute conservative style
dressy
traditional
hasBrandElement white dress shirt imagery
hasCulturalStatus iconic American advertising brand
hasHistoricalSignificance early use of distinctive visual hook in branding
example of mid-20th-century American print advertising
hasMarketingCampaign The Man in the Hathaway Shirt
surface form: Man in the Hathaway Shirt
hasNotableEra 1950s
hasVisualSymbol eye patch
industry apparel industry
fashion industry
marketedAs quality dress shirt brand
medium print advertising
notableFor "man in the Hathaway shirt" advertising campaign
1950s print advertising
use of an eye patch as a visual motif in advertising
productType dress shirts
men's shirts
startTime 1951
targetMarket business professionals
men
wears Hathaway Shirts self-linksurface differs
surface form: Hathaway dress shirt

eye patch

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ogilvy & Mather notableClient Hathaway Shirts
Hathaway Man campaign product Hathaway Shirts
this entity surface form: Hathaway shirts
Hathaway Shirts advertisingClient Hathaway Shirts self-linksurface differs
subject surface form: Man in the Hathaway Shirt
Hathaway Shirts wears Hathaway Shirts self-linksurface differs
subject surface form: man in the Hathaway shirt
this entity surface form: Hathaway dress shirt