American Express "Don’t Leave Home Without It" campaign
E345179
The American Express "Don’t Leave Home Without It" campaign is a famous long-running advertising series that emphasized the indispensability and security of American Express cards for travelers and everyday consumers.
All labels observed (1)
| Label | Occurrences |
|---|---|
| American Express "Don’t Leave Home Without It" campaign canonical | 1 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
marketing campaign ⓘ |
| associatedConcept |
cardholder security
ⓘ
travel insurance-like protection ⓘ |
| brand | American Express ⓘ |
| brandAssociation |
reliability
ⓘ
status ⓘ travel expertise ⓘ trust ⓘ |
| brandOwner |
American Express
ⓘ
surface form:
American Express Company
|
| creativeDevice |
celebrity endorsement
ⓘ
repetition of the slogan ⓘ travel-related scenarios ⓘ |
| endPeriod | 1990s ⓘ |
| geographicScope |
United States of America
ⓘ
surface form:
United States
international ⓘ |
| industry | financial services advertising ⓘ |
| mainTheme |
indispensability of American Express for travel
ⓘ
peace of mind while traveling ⓘ security and protection for cardholders ⓘ |
| marketingGoal |
differentiate American Express from other cards
ⓘ
increase card usage while traveling ⓘ reinforce loyalty among existing cardmembers ⓘ |
| medium |
magazine advertising
ⓘ
newspaper advertising ⓘ outdoor advertising ⓘ print advertising ⓘ television advertising ⓘ |
| messageFocus | always carry American Express when away from home ⓘ |
| notability | one of the most recognizable advertising slogans in the United States ⓘ |
| notableSpokesperson | Karl Malden ⓘ |
| positioning | premium card for safety and service ⓘ |
| productPromoted |
American Express
ⓘ
surface form:
American Express charge cards
American Express ⓘ
surface form:
American Express credit cards
American Express travelers cheques ⓘ |
| slogan | Don’t Leave Home Without It ⓘ |
| spokespersonRole | television commercial pitchman ⓘ |
| startPeriod | 1970s ⓘ |
| taglineUsage | spoken tagline at end of commercials ⓘ |
| targetAudience |
affluent consumers
ⓘ
business travelers ⓘ travelers ⓘ |
| timeCharacteristic | long-running campaign ⓘ |
| valueProposition |
emergency assistance services
ⓘ
security against loss or theft ⓘ worldwide acceptance for travelers ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.