Coca-Cola commercial "Hey Kid, Catch!"

E342896

The Coca-Cola commercial "Hey Kid, Catch!" is a famous 1979 TV ad featuring NFL star "Mean" Joe Greene, whose heartwarming interaction with a young fan made it one of the most iconic and beloved commercials in advertising history.

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All labels observed (2)

Statements (48)

Predicate Object
instanceOf Coca-Cola commercial
television commercial
advertiser The Coca-Cola Company
associatedWith National Football League
Pittsburgh Steelers
Super Bowl advertising culture
brand Coca-Cola
countryOfOrigin United States of America
surface form: United States
culturalImpact considered one of the most iconic commercials in advertising history
frequently ranked among greatest Super Bowl and sports commercials
emotionEvoked admiration for sports heroes
nostalgia
warmth
featuresActor Joe Greene
featuresCharacter Joe Greene
surface form: "Mean" Joe Greene

young fan
firstAired 1979
firstAiredDecade 1970s
format 30-second commercial
television spot
genre sentimental commercial
sports commercial
television advertisement
hasLegacy inspired later homages and parodies in popular culture
used as reference point in discussions of effective brand storytelling
hasScene injured football player walking into tunnel
player drinking entire bottle of Coke
player tossing jersey to kid
young fan offering Coke to player
hasTagline Hey kid, catch!
language English
medium television
musicType orchestral score
notableFor association with NFL star "Mean" Joe Greene
emotional storytelling in advertising
heartwarming interaction between football star and child
iconic closing line "Hey kid, catch!"
portrays Pittsburgh Steelers player
post-game stadium tunnel
product Coca-Cola
releaseYear 1979
subject celebrity endorsement
generosity
kindness
sports hero worship
targetAudience general family audience
tone sentimental
uplifting

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Joe Greene knownFor Coca-Cola commercial "Hey Kid, Catch!"
Charles Edward Greene notableWork Coca-Cola commercial "Hey Kid, Catch!"
this entity surface form: Coca-Cola "Hey Kid, Catch!" commercial