The Power of Yes

E324960

The Power of Yes is a former marketing slogan used by Washington Mutual bank to promote its customer-friendly, can-do brand image.

All labels observed (1)

Label Occurrences
The Power of Yes canonical 1

How this entity was disambiguated

Statements (26)

Predicate Object
instanceOf advertising campaign tagline
marketing slogan
associatedOrganization Washington Mutual
surface form: Washington Mutual Bank
associatedWith retail banking services
countryOfUse United States of America
surface form: United States
industry banking
language English
marketingGoal attract new customers
differentiate Washington Mutual from traditional banks
enhance customer loyalty
medium in-branch marketing materials
outdoor advertising
print advertising
radio advertising
television advertising
promotedImage can-do brand image
customer-friendly brand image
sloganFor Washington Mutual
surface form: Washington Mutual brand
status former slogan
targetAudience banking customers
potential banking customers
theme accessibility of financial products
flexibility in banking services
positive customer service
usedBy Washington Mutual
usedFor brand promotion

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Washington Mutual hasSlogan The Power of Yes