The Happiest Place on Earth (parks slogan)
E32177
"The Happiest Place on Earth" is the iconic marketing slogan used by Disney theme parks to evoke their image as magical, joyful destinations for families and children.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| The Happiest Place on Earth | 0 |
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
advertising tagline
ⓘ
marketing slogan ⓘ theme park slogan ⓘ |
| associatedLocation |
Anaheim
ⓘ
surface form:
Anaheim, California
|
| associatedWithBrand | Disney ⓘ |
| associatedWithFranchise | Disney theme parks ⓘ |
| category |
Disney slogans
ⓘ
advertising catchphrases ⓘ tourism slogans ⓘ |
| connotation |
idealized vacation spot
ⓘ
joyful destination ⓘ |
| creator | Disney marketing department ⓘ |
| language | English ⓘ |
| medium |
merchandise
ⓘ
outdoor signage ⓘ park entrance signage ⓘ print advertising ⓘ radio advertising ⓘ television commercials ⓘ |
| notableFor |
being one of the most recognizable theme park slogans
ⓘ
long-term use in Disney marketing ⓘ |
| ownedBy | The Walt Disney Company ⓘ |
| purpose |
evoke happiness and joy
ⓘ
promote Disney theme parks as family destinations ⓘ reinforce Disney’s magical image ⓘ |
| regionUsedIn |
United States of America
ⓘ
surface form:
United States
|
| relatedConcept |
Disney
ⓘ
surface form:
Disney magic
family entertainment ⓘ theme park experience ⓘ |
| sloganFor |
Disneyland Park
ⓘ
surface form:
Disneyland Park (California)
|
| targetAudience |
children
ⓘ
families ⓘ tourists ⓘ |
| theme |
escapism
ⓘ
family fun ⓘ happiness ⓘ magic ⓘ |
| usedBy |
Disney Parks, Experiences and Products
ⓘ
surface form:
Disney Parks
Disneyland Park ⓘ
surface form:
Disneyland Park (California)
Disneyland Resort ⓘ The Walt Disney Company ⓘ |
| usedSince | 20th century ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.