Lord Kitchener Wants You poster

E3178

The "Lord Kitchener Wants You" poster is a famous British World War I recruitment image featuring War Secretary Lord Kitchener pointing directly at the viewer, which became an iconic model for later military propaganda posters.


Statements (34)
Predicate Object
instanceOf World War I poster
propaganda poster
recruitment poster
associatedWith British home front in World War I
British recruitment campaigns
countryOfOrigin United Kingdom
depicts British Secretary of State for War
Horatio Herbert Kitchener
genre war propaganda
hasCulturalImpact model for direct-address recruitment imagery
widely reproduced and parodied
hasMotive Kitchener pointing at viewer
hasVisualFeature bold uppercase lettering
direct gaze at viewer
pointing finger
simple monochrome design
historicalPeriod early 20th century
iconicStatus one of the most famous recruitment images in history
symbol of British WWI recruitment
influenced later military recruitment posters
later propaganda posters worldwide
inspired Uncle Sam I Want You poster
language English
mainText YOUR COUNTRY NEEDS YOU
medium print
portrays Lord Kitchener in military uniform
targetAudience British men of military age
theme duty
national service
patriotism
usedBy British Army
British government
usedDuring World War I
usedFor military recruitment

Referenced by (2)
Subject (surface form when different) Predicate
I Want YOU for U.S. Army poster
inspiredBy
Lord Kitchener ("British Army recruitment campaign poster "Your country needs YOU"")
knownFor

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