Surf

E297561

Surf is a popular laundry detergent brand owned by the multinational consumer goods company Unilever, known for its fragranced washing powders and liquids.

All labels observed (1)

Label Occurrences
Surf canonical 6

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf consumer product
laundry detergent brand
belongsToPortfolio Unilever fabric cleaning brands
brandOwner Unilever
surface form: Unilever plc
brandOwnerHeadquarters London, England
surface form: London, United Kingdom
brandPositioning fragrance-focused detergent
value laundry detergent
category detergent brand
fabric cleaning agent
competitor Ariel
Persil (in some markets)
surface form: Persil

Tide
hasFeature color care
perfumed formula
stain removal
hasMarketingFocus bright, clean clothes
long-lasting fragrance
value for money
hasScentVariant floral fragrances
fresh fragrances
tropical fragrances
hasVariant Surf capsules
Surf liquid detergent
Surf washing powder
industry fabric care
household cleaning products
marketedAs fragranced laundry detergent
notableFor scented formulations
strong fragrance
ownedBy Unilever
packagingType cardboard box
plastic bottle
plastic pouch
parentCompanyISIN GB00B10RZP78
parentCompanyStockExchangeListing London Stock Exchange
productForm liquid detergent
washing powder
productLifecycleStage mass-market brand
productType laundry detergent
regulatoryCategory household detergent
soldIn online retail
supermarkets
targetSurface clothing
textiles
targetUse hand washing
machine washing
usedBy households

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Unilever hasBrand Surf
OMO competesWith Surf
Ariel competitor Surf
Slip Slide appearsOn Surf