Onward: How Starbucks Fought for Its Life without Losing Its Soul

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"Onward: How Starbucks Fought for Its Life without Losing Its Soul" is a memoir and business book by Howard Schultz that chronicles Starbucks’ turnaround during the late-2000s financial crisis and explores how the company sought to revive growth while preserving its core values.

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Howard Schultz notableWork Onward: How Starbucks Fought for Its Life without Losing Its Soul