Onward: How Starbucks Fought for Its Life without Losing Its Soul
E280146
"Onward: How Starbucks Fought for Its Life without Losing Its Soul" is a memoir and business book by Howard Schultz that chronicles Starbucks’ turnaround during the late-2000s financial crisis and explores how the company sought to revive growth while preserving its core values.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Onward: How Starbucks Fought for Its Life without Losing Its Soul canonical | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T2553095 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Onward: How Starbucks Fought for Its Life without Losing Its Soul Context triple: [Howard Schultz, notableWork, Onward: How Starbucks Fought for Its Life without Losing Its Soul]
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A.
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time is a business memoir in which Starbucks CEO Howard Schultz recounts the company’s growth and shares his philosophy on leadership, brand-building, and values-driven entrepreneurship.
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B.
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
"The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry" is the subtitle of Marc Benioff’s business book "Behind the Cloud," which chronicles the creation and disruptive growth of Salesforce.com and the broader impact of cloud computing on the software industry.
-
C.
Masters of Scale
Masters of Scale is a business and entrepreneurship podcast that explores how companies grow from startup to massive scale through interviews with leading founders and innovators.
-
D.
The Business of Happiness
The Business of Happiness is a book by entrepreneur and sports team owner Ted Leonsis that blends memoir and business advice to argue that true success comes from pursuing happiness, meaning, and service to others alongside financial achievement.
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E.
Built to Last
Built to Last is the final studio album by the American rock band Grateful Dead, released in 1989 and noted for its polished production and later-era songwriting.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Onward: How Starbucks Fought for Its Life without Losing Its Soul Target entity description: "Onward: How Starbucks Fought for Its Life without Losing Its Soul" is a memoir and business book by Howard Schultz that chronicles Starbucks’ turnaround during the late-2000s financial crisis and explores how the company sought to revive growth while preserving its core values.
-
A.
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time is a business memoir in which Starbucks CEO Howard Schultz recounts the company’s growth and shares his philosophy on leadership, brand-building, and values-driven entrepreneurship.
-
B.
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
"The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry" is the subtitle of Marc Benioff’s business book "Behind the Cloud," which chronicles the creation and disruptive growth of Salesforce.com and the broader impact of cloud computing on the software industry.
-
C.
Masters of Scale
Masters of Scale is a business and entrepreneurship podcast that explores how companies grow from startup to massive scale through interviews with leading founders and innovators.
-
D.
The Business of Happiness
The Business of Happiness is a book by entrepreneur and sports team owner Ted Leonsis that blends memoir and business advice to argue that true success comes from pursuing happiness, meaning, and service to others alongside financial achievement.
-
E.
Built to Last
Built to Last is the final studio album by the American rock band Grateful Dead, released in 1989 and noted for its polished production and later-era songwriting.
- F. None of above. chosen
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf |
book
ⓘ
business book ⓘ memoir ⓘ |
| author | Howard Schultz ⓘ |
| coAuthor | Joanne Gordon ⓘ |
| companyProfiled |
Starbucks
ⓘ
surface form:
Starbucks coffeehouse chain
|
| countryOfPublication |
United States of America
ⓘ
surface form:
United States
|
| depicts | Starbucks’ turnaround strategy ⓘ |
| describesEvent | Howard Schultz’s return as Starbucks CEO ⓘ |
| explores |
customer experience at Starbucks
ⓘ
employee engagement at Starbucks ⓘ impact of rapid expansion on quality ⓘ product and store innovation at Starbucks ⓘ strategic store closures ⓘ |
| focusesOn |
preserving Starbucks’ core values
ⓘ
reviving growth at Starbucks ⓘ |
| fullTitle | Onward: How Starbucks Fought for Its Life without Losing Its Soul self-link ⓘ |
| genre |
business
ⓘ
non-fiction ⓘ |
| hasTitle | Onward ⓘ |
| intendedAudience |
business leaders
ⓘ
entrepreneurs ⓘ management professionals ⓘ |
| language | English ⓘ |
| mainSubject |
Starbucks
ⓘ
company values ⓘ corporate turnaround ⓘ late-2000s financial crisis ⓘ leadership ⓘ |
| narrativePerspective | first-person ⓘ |
| organizationDescribed |
Starbucks
ⓘ
surface form:
Starbucks Corporation
|
| portrays |
challenges of leading a global brand
ⓘ
decision-making during crisis ⓘ |
| protagonist | Howard Schultz ⓘ |
| publisher | Rodale ⓘ |
| setting | United States coffee retail market ⓘ |
| theme |
balancing profit and purpose
ⓘ
brand authenticity ⓘ corporate culture ⓘ innovation in mature companies ⓘ values-based leadership ⓘ |
| timePeriodCovered |
global financial crisis era
ⓘ
late 2000s ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Onward: How Starbucks Fought for Its Life without Losing Its Soul Description of subject: "Onward: How Starbucks Fought for Its Life without Losing Its Soul" is a memoir and business book by Howard Schultz that chronicles Starbucks’ turnaround during the late-2000s financial crisis and explores how the company sought to revive growth while preserving its core values.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
Onward: How Starbucks Fought for Its Life without Losing Its Soul
→
fullTitle
→
Onward: How Starbucks Fought for Its Life without Losing Its Soul
self-link
ⓘ