easyCoffee

E223785

easyCoffee is a low-cost coffee shop and vending brand that extends easyGroup’s budget-focused services into the coffee market.

All labels observed (2)

Label Occurrences
easyCoffee canonical 1
easyInternetcafe 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf coffee shop brand
subsidiary brand
vending brand
associatedWith Stelios Haji-Ioannou
brandFamily easyGroup brands
brandOf coffee shops
coffee vending machines
brandPositioning value-focused coffee offering
brandStrategy extend easyGroup concept into coffee market
businessModel low-cost
countryOfOrigin United Kingdom
focusesOn affordable hot drinks
hasBusinessModelFeature high-volume low-margin sales
hasChannel retail coffee shops
vending locations in public spaces
industry coffeehouse industry
vending industry
marketSegment budget coffee market
parentOrganization easyGroup
productCategory coffee beverages
snacks (via vending)
serviceType self-service coffee vending
takeaway coffee
sharesBrandStyleWith easyBus
easyHotel
easyJet
targetCustomerSegment price-sensitive coffee consumers
usesBrandColor orange
usesBrandPrefix easy
valueProposition low-cost coffee with consistent branding

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

easyGroup ownsBrand easyCoffee
Stelios Haji-Ioannou founderOf easyCoffee
this entity surface form: easyInternetcafe