Carling

E188098

Carling is a major British beer brand known for its long-standing sponsorship of top-tier English football competitions and awards.

All labels observed (7)

How this entity was disambiguated

Statements (42)

Predicate Object
instanceOf beer brand
trademark
alcoholByVolume 4.0% ABV (approximate, varies by market)
associatedWith English football fan culture
brewedBy Molson Coors-owned breweries in the UK
category alcoholic beverage brand
countryOfOrigin Canada
United Kingdom
formerName Carling self-linksurface differs
surface form: Carling Black Label
hasVariant Carling self-linksurface differs
surface form: Carling Black Fruits Cider (brand extension)

Carling self-linksurface differs
surface form: Carling Cider (brand extension in some markets)

Carling self-linksurface differs
surface form: Carling Premier
introducedInMarket introduced in the UK market in the mid-20th century
logoFeatures stylized wordmark often with black, white, and red elements
marketedAs Carling self-linksurface differs
surface form: Carling Original Lager
marketingFocus sports sponsorships
value-oriented mainstream lager segment
marketPosition one of the best-selling beers in the United Kingdom by volume
notableFor long-standing sponsorship of English football competitions
mass-market lager in the UK
ownedBy Molson Coors Beverage Company
parentCompanyHeadquarters Chicago, Illinois, United States
surface form: Chicago, Illinois, United States (Molson Coors)
primaryMarket United Kingdom
productType beer
lager
regulates subject to UK alcohol advertising and sponsorship regulations
roleInSponsorship title sponsor of the FA Premier League (Carling Premiership)
title sponsor of the Football League Cup (Carling Cup)
secondaryMarket Canada
servedIn bottles
cans
draught
sponsored EFL Cup
surface form: Football League Cup

Premier League
Scottish Cup
surface form: Scottish Cup (via Carling sponsorship deals in Scotland)

various football awards in English football
sponsorshipEnd Football League Cup sponsorship ended in 2012
Premier League sponsorship ended in 2001
sponsorshipStart Football League Cup sponsorship began in 2003
Premier League sponsorship began in 1993
style pale lager
targetDemographic adult beer drinkers, especially sports fans in the UK

How these facts were elicited

Referenced by (11)

Full triples — surface form annotated when it differs from this entity's canonical label.

Miller Brewing Company product Carling
this entity surface form: Miller High Life
Carling formerName Carling self-linksurface differs
this entity surface form: Carling Black Label
Carling marketedAs Carling self-linksurface differs
this entity surface form: Carling Original Lager
Carling hasVariant Carling self-linksurface differs
this entity surface form: Carling Premier
Carling hasVariant Carling self-linksurface differs
this entity surface form: Carling Cider (brand extension in some markets)
Carling hasVariant Carling self-linksurface differs
this entity surface form: Carling Black Fruits Cider (brand extension)
Will Carling familyName Carling