Be Best

E188016

Be Best is a public awareness campaign launched by former U.S. First Lady Melania Trump focused on promoting children’s well-being, online safety, and anti-bullying efforts.

All labels observed (1)

Label Occurrences
Be Best canonical 1

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Statements (42)

Predicate Object
instanceOf children’s well-being campaign
initiative
public awareness campaign
aimsTo educate about the dangers of opioid abuse
encourage kindness and respect online
promote positive social, emotional, and physical habits in children
raise awareness of the effects of social media on children
associatedWithRole First Lady of the United States
country United States of America
surface form: United States
endOfPrimaryPromotion 2021
focusesOn anti-bullying efforts
children’s well-being
cyberbullying prevention
online safety
opioid abuse awareness
hasComponent online safety
opioid abuse
well-being
hasEvents hospital visits
roundtables on cyberbullying and opioids
school visits
hasOfficialWebsite https://www.whitehouse.gov/bebest/
hasPrintedMaterials booklets and pamphlets for children and parents
inception 2018
language English
launchedBy Melania Trump
launchedDuring Trump administration
surface form: Donald Trump administration
mediaCoverage U.S. national media
notableCriticism perceived contrast with Donald Trump’s online behavior
similarity to Michelle Obama’s “Be Better” phrase and other prior initiatives
partOf activities of the First Lady of the United States
politicalContext Trump administration
surface form: presidency of Donald Trump
positionHeldByInitiator First Lady of the United States
promotedBy Office of the First Lady
slogan Be Best
successorInitiativeBySamePerson Fostering the Future
targetAudience children
parents
teachers
usesPlatform White House events
public speeches
social media

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Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Be Best initiative slogan Be Best