A mind is a terrible thing to waste campaign
E180495
"A mind is a terrible thing to waste" is a long-running and iconic public service advertising campaign that powerfully promoted support for African American higher education and scholarships through the United Negro College Fund.
All labels observed (1)
| Label | Occurrences |
|---|---|
| A mind is a terrible thing to waste campaign canonical | 1 |
Statements (32)
| Predicate | Object |
|---|---|
| instanceOf |
public service advertising campaign
ⓘ
slogan ⓘ |
| associatedOrganization | United Negro College Fund ⓘ |
| associatedWith | African American higher education ⓘ |
| beneficiary |
African American students
ⓘ
HBCUs ⓘ historically black colleges and universities ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| focus |
college scholarships
ⓘ
higher education access ⓘ |
| genre | public service announcement ⓘ |
| goal |
to increase public awareness of the importance of college education for African Americans
ⓘ
to raise funds for United Negro College Fund member institutions ⓘ |
| impact |
contributed to fundraising success for the United Negro College Fund
ⓘ
helped shape public perception of the value of African American education ⓘ |
| language | English ⓘ |
| medium |
outdoor advertising
ⓘ
print advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| notableFor | being one of the most iconic American public service advertising campaigns ⓘ |
| purpose |
to encourage donations for scholarships
ⓘ
to promote support for African American higher education ⓘ |
| sloganText | A mind is a terrible thing to waste ⓘ |
| sponsor |
United Negro College Fund
ⓘ
surface form:
UNCF
United Negro College Fund ⓘ |
| targetAudience |
general American public
ⓘ
potential donors ⓘ |
| theme |
education
ⓘ
philanthropy ⓘ racial equality in education ⓘ |
| timeSpan | long-running campaign ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.