Learning from Las Vegas
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Learning from Las Vegas is an influential architectural theory book by Robert Venturi, Denise Scott Brown, and Steven Izenour that helped define postmodern architecture by championing the symbolism and vernacular of commercial landscapes like the Las Vegas Strip.
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Learning from Las Vegas: The Forgotten Symbolism of Architectural Form
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Robert Venturi on Architecture as Signs and Systems
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Learning from Las Vegas: The Forgotten Symbolism of Architectural Form