Toys "R" Us

E1003726

Toys "R" Us was a major American toy and juvenile-products retail chain known for its large-format stores and iconic Geoffrey the Giraffe mascot.

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All labels observed (1)

Label Occurrences
Toys "R" Us canonical 1

Statements (48)

Predicate Object
instanceOf big-box retailer
retail company
toy retailer
brand Babies "R" Us NERFINISHED
Geoffrey's Toy Box NERFINISHED
Kids "R" Us NERFINISHED
competitor Amazon NERFINISHED
Target Corporation NERFINISHED
Walmart NERFINISHED
country United States of America
surface form: United States
culturalImpact iconic American toy store brand of the late 20th century
filedFor Chapter 11 bankruptcy protection in 2017
formerName Children's Supermart NERFINISHED
foundedBy Charles Lazarus NERFINISHED
foundingDate 1948
foundingLocation Washington, D.C. NERFINISHED
headquartersLocation Wayne, New Jersey NERFINISHED
industry juvenile products
retail
toys
liquidation announced liquidation of U.S. operations in 2018
logoFeature backward R in the name
mascot Geoffrey the Giraffe NERFINISHED
notableFeature dedicated video game sections
holiday toy catalogs
in-store toy demonstrations
numberOfEmployees tens of thousands at peak
operatedIn Australia NERFINISHED
Canada NERFINISHED
China NERFINISHED
France NERFINISHED
Germany NERFINISHED
Japan NERFINISHED
Middle East NERFINISHED
Spain NERFINISHED
United Kingdom NERFINISHED
United States of America
surface form: United States
parentCompany Toys "R" Us, Inc. NERFINISHED
peakStoreCount over 1,500 stores worldwide
productCategory baby products
juvenile furniture
toys
video games
revivalAttempt brand relaunch efforts after 2018
slogan I don't want to grow up, I'm a Toys "R" Us kid
storeFormat big-box store
large-format store
website toysrus.com

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Bain Capital notableInvestment Toys "R" Us