movie theater gimmick
C58514
concept
A movie theater gimmick is a novel, attention-grabbing feature or promotion—such as special effects, themed seating, or interactive experiences—designed to differentiate the theater and attract more patrons.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| film exhibition gimmick | 1 |
Instances (1)
| Instance | Via concept surface |
|---|---|
| Illusion-O | film exhibition gimmick |