Triple

T9137589
Position Surface form Disambiguated ID Type / Status
Subject Wally Olins E219240 entity
Predicate notableWork P4 FINISHED
Object On Brand
"On Brand" is a seminal book by branding expert Wally Olins that explores how brands are created, managed, and used as strategic tools in business and culture.
E780310 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: On Brand | Statement: [Wally Olins, notableWork, On Brand]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: On Brand
Context triple: [Wally Olins, notableWork, On Brand]
  • A. Re:Brand
    Re:Brand is a British television documentary series in which comedian Russell Brand explores controversial and taboo social issues through provocative interviews and stunts.
  • B. Brandbu
    Brandbu is a village in Gran Municipality in Innlandet county, Norway, known as a local commercial and service center in the Hadeland district.
  • C. Brand
    Brand is a key astronaut and scientist in the film "Interstellar," serving as one of the central figures in humanity's mission to find a new habitable world.
  • D. Brand
    Brand is a verse drama by Norwegian playwright Henrik Ibsen that explores the moral absolutism and tragic consequences of its idealistic priest protagonist.
  • E. Division of Brand
    The Division of Brand is an Australian federal electoral division in Western Australia, named after former Prime Minister Sir David Brand and known for encompassing industrial and coastal suburbs south of Perth.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: On Brand
Triple: [Wally Olins, notableWork, On Brand]
Generated description
"On Brand" is a seminal book by branding expert Wally Olins that explores how brands are created, managed, and used as strategic tools in business and culture.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: On Brand
Target entity description: "On Brand" is a seminal book by branding expert Wally Olins that explores how brands are created, managed, and used as strategic tools in business and culture.
  • A. Re:Brand
    Re:Brand is a British television documentary series in which comedian Russell Brand explores controversial and taboo social issues through provocative interviews and stunts.
  • B. Brandbu
    Brandbu is a village in Gran Municipality in Innlandet county, Norway, known as a local commercial and service center in the Hadeland district.
  • C. Brand
    Brand is a key astronaut and scientist in the film "Interstellar," serving as one of the central figures in humanity's mission to find a new habitable world.
  • D. Brand
    Brand is a verse drama by Norwegian playwright Henrik Ibsen that explores the moral absolutism and tragic consequences of its idealistic priest protagonist.
  • E. Division of Brand
    The Division of Brand is an Australian federal electoral division in Western Australia, named after former Prime Minister Sir David Brand and known for encompassing industrial and coastal suburbs south of Perth.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ca83e012288190a5771058adbaabd2 completed March 30, 2026, 2:08 p.m.
NER Named-entity recognition batch_69cca8efe3b88190a55a15827e6817a4 completed April 1, 2026, 5:11 a.m.
NED1 Entity disambiguation (via context triple) batch_69d0480458348190b0b87f7a66d85b87 completed April 3, 2026, 11:06 p.m.
NEDg Description generation batch_69d049058dec81909854965276252808 completed April 3, 2026, 11:11 p.m.
NED2 Entity disambiguation (via description) batch_69d049913b7481909ccbaf4999e37c06 completed April 3, 2026, 11:13 p.m.
Created at: March 30, 2026, 7:19 p.m.