Triple

T8415912
Position Surface form Disambiguated ID Type / Status
Subject Omnicom Group E198729 entity
Predicate foundedBy P104 FINISHED
Object Doyle Dane Bernbach
Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
E733007 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Doyle Dane Bernbach | Statement: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Doyle Dane Bernbach
Context triple: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
  • A. Georg Benedikt von Ogilvy
    Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
  • B. Wally Olins
    Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
  • C. David Ogilvy
    David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
  • D. Paul Rand
    Paul Rand was a pioneering American graphic designer renowned for creating iconic corporate logos and shaping modern visual identity design.
  • E. Greg Burson
    Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Doyle Dane Bernbach
Triple: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
Generated description
Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Doyle Dane Bernbach
Target entity description: Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
  • A. Georg Benedikt von Ogilvy
    Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
  • B. Wally Olins
    Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
  • C. David Ogilvy
    David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
  • D. Paul Rand
    Paul Rand was a pioneering American graphic designer renowned for creating iconic corporate logos and shaping modern visual identity design.
  • E. Greg Burson
    Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ca831201b481909e137936ef99ff11 completed March 30, 2026, 2:05 p.m.
NER Named-entity recognition batch_69cb84c5121081908efa3eca25406d3a completed March 31, 2026, 8:24 a.m.
NED1 Entity disambiguation (via context triple) batch_69ce0333a3488190ba30d03b1d7bacb1 completed April 2, 2026, 5:48 a.m.
NEDg Description generation batch_69ce0781859c8190bb92f41c00af459b completed April 2, 2026, 6:06 a.m.
NED2 Entity disambiguation (via description) batch_69ce089d09c08190ba321aed4044a862 completed April 2, 2026, 6:11 a.m.
Created at: March 30, 2026, 6:06 p.m.