Triple
T8415912
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Omnicom Group |
E198729
|
entity |
| Predicate | foundedBy |
P104
|
FINISHED |
| Object |
Doyle Dane Bernbach
Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
|
E733007
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Doyle Dane Bernbach | Statement: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Doyle Dane Bernbach Context triple: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
-
A.
Georg Benedikt von Ogilvy
Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
-
B.
Wally Olins
Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
-
C.
David Ogilvy
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
-
D.
Paul Rand
Paul Rand was a pioneering American graphic designer renowned for creating iconic corporate logos and shaping modern visual identity design.
-
E.
Greg Burson
Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Doyle Dane Bernbach Triple: [Omnicom Group, foundedBy, Doyle Dane Bernbach]
Generated description
Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Doyle Dane Bernbach Target entity description: Doyle Dane Bernbach was a pioneering American advertising agency renowned for its creative, witty campaigns that transformed modern advertising in the mid-20th century.
-
A.
Georg Benedikt von Ogilvy
Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
-
B.
Wally Olins
Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
-
C.
David Ogilvy
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
-
D.
Paul Rand
Paul Rand was a pioneering American graphic designer renowned for creating iconic corporate logos and shaping modern visual identity design.
-
E.
Greg Burson
Greg Burson was an American voice actor known for succeeding Mel Blanc in voicing several classic Looney Tunes characters and other animated roles in the late 20th century.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ca831201b481909e137936ef99ff11 |
completed | March 30, 2026, 2:05 p.m. |
| NER | Named-entity recognition | batch_69cb84c5121081908efa3eca25406d3a |
completed | March 31, 2026, 8:24 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69ce0333a3488190ba30d03b1d7bacb1 |
completed | April 2, 2026, 5:48 a.m. |
| NEDg | Description generation | batch_69ce0781859c8190bb92f41c00af459b |
completed | April 2, 2026, 6:06 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69ce089d09c08190ba321aed4044a862 |
completed | April 2, 2026, 6:11 a.m. |
Created at: March 30, 2026, 6:06 p.m.