Triple

T5555726
Position Surface form Disambiguated ID Type / Status
Subject Steve Hayden E145634 entity
Predicate employer P7 FINISHED
Object BBDO
BBDO is a major global advertising agency network known for creating high-profile, award-winning campaigns for leading brands.
 E536109 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: BBDO | Statement: [Steve Hayden, employer, BBDO]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: BBDO
Context triple: [Steve Hayden, employer, BBDO]
  • A. Ogilvy & Mather
    Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
  • B. Young & Rubicam
    Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
  • C. McCann Erickson
    McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
  • D. Chiat/Day
    Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
  • E. Omnicom Group
    Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: BBDO
Triple: [Steve Hayden, employer, BBDO]
Generated description
BBDO is a major global advertising agency network known for creating high-profile, award-winning campaigns for leading brands.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: BBDO
Target entity description: BBDO is a major global advertising agency network known for creating high-profile, award-winning campaigns for leading brands.
  • A. Ogilvy & Mather
    Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
  • B. Young & Rubicam
    Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
  • C. McCann Erickson
    McCann Erickson is a global advertising agency network known for creating major international marketing campaigns for leading brands.
  • D. Chiat/Day
    Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
  • E. Omnicom Group
    Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69c008fcaf788190bafa02a1917ee73b completed March 22, 2026, 3:21 p.m.
NER Named-entity recognition batch_69c01ffc5e7c81908e1c454d3bfd357b completed March 22, 2026, 4:59 p.m.
NED1 Entity disambiguation (via context triple) batch_69c04d01a9948190a033947c7c031e04 completed March 22, 2026, 8:11 p.m.
NEDg Description generation batch_69c04e8422dc8190879ee52bd6850565 completed March 22, 2026, 8:18 p.m.
NED2 Entity disambiguation (via description) batch_69c04f3963888190b1c85b3bb9ff5d44 completed March 22, 2026, 8:21 p.m.
Created at: March 22, 2026, 3:36 p.m.