Triple
T3630400
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Burnett |
E76940
|
entity |
| Predicate | hasNotableBearer |
P458
|
FINISHED |
| Object |
Leo Burnett
Leo Burnett was a pioneering American advertising executive and founder of the Leo Burnett Company, known for creating iconic brand mascots and influential ad campaigns.
|
E374982
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Leo Burnett | Statement: [Burnett, hasNotableBearer, Leo Burnett]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Leo Burnett Context triple: [Burnett, hasNotableBearer, Leo Burnett]
-
A.
Wally Olins
Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
-
B.
Wallace Miller
Wallace Miller was a local school district official involved in the landmark U.S. Supreme Court case Wisconsin v. Yoder concerning compulsory education and religious freedom.
-
C.
Bruce Woolley
Bruce Woolley is an English musician, singer-songwriter, and record producer best known for co-writing the hit song "Video Killed the Radio Star" and for his work with acts like The Buggles and The Camera Club.
-
D.
James Laxton
James Laxton is an American cinematographer best known for his acclaimed, visually distinctive work on the Oscar-winning film "Moonlight."
-
E.
Charles Walters
Charles Walters was an American film director and choreographer best known for his work on classic MGM musicals in the mid-20th century.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Leo Burnett Triple: [Burnett, hasNotableBearer, Leo Burnett]
Generated description
Leo Burnett was a pioneering American advertising executive and founder of the Leo Burnett Company, known for creating iconic brand mascots and influential ad campaigns.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Leo Burnett Target entity description: Leo Burnett was a pioneering American advertising executive and founder of the Leo Burnett Company, known for creating iconic brand mascots and influential ad campaigns.
-
A.
Wally Olins
Wally Olins was a pioneering British branding consultant and author, widely regarded as one of the world’s leading experts on corporate identity and brand strategy.
-
B.
Wallace Miller
Wallace Miller was a local school district official involved in the landmark U.S. Supreme Court case Wisconsin v. Yoder concerning compulsory education and religious freedom.
-
C.
Bruce Woolley
Bruce Woolley is an English musician, singer-songwriter, and record producer best known for co-writing the hit song "Video Killed the Radio Star" and for his work with acts like The Buggles and The Camera Club.
-
D.
James Laxton
James Laxton is an American cinematographer best known for his acclaimed, visually distinctive work on the Oscar-winning film "Moonlight."
-
E.
Charles Walters
Charles Walters was an American film director and choreographer best known for his work on classic MGM musicals in the mid-20th century.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad85dc03948190b35b7189e4175bcc |
completed | March 8, 2026, 2:21 p.m. |
| NER | Named-entity recognition | batch_69adc300223881909019982ebf194f78 |
completed | March 8, 2026, 6:42 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b44f12c2608190bd0eb25c9df97ec6 |
completed | March 13, 2026, 5:53 p.m. |
| NEDg | Description generation | batch_69b45092464c8190b9ad6db8c8845026 |
completed | March 13, 2026, 5:59 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69b450f261548190b5cd667b35453dcb |
completed | March 13, 2026, 6:01 p.m. |
Created at: March 8, 2026, 3:23 p.m.