Triple

T3282179
Position Surface form Disambiguated ID Type / Status
Subject Ogilvy & Mather E68896 entity
Predicate notableWork P4 FINISHED
Object Dove Real Beauty campaign
The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
E345178 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Dove Real Beauty campaign | Statement: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Dove Real Beauty campaign
Context triple: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
  • A. Columbia Sportswear “One Tough Mother” advertising campaign
    The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
  • B. CoverGirl
    CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.
  • C. Obey Giant campaign
    The Obey Giant campaign is a renowned street art and propaganda-style sticker and poster movement that helped popularize Shepard Fairey and influenced contemporary urban art culture.
  • D. The Dove
    The Dove is a name commonly associated with peace, purity, and gentleness, often used for churches, ships, or symbolic figures.
  • E. "Look for the Union Label" advertising campaign
    The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Dove Real Beauty campaign
Triple: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
Generated description
The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Dove Real Beauty campaign
Target entity description: The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
  • A. Columbia Sportswear “One Tough Mother” advertising campaign
    The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
  • B. CoverGirl
    CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.
  • C. Obey Giant campaign
    The Obey Giant campaign is a renowned street art and propaganda-style sticker and poster movement that helped popularize Shepard Fairey and influenced contemporary urban art culture.
  • D. The Dove
    The Dove is a name commonly associated with peace, purity, and gentleness, often used for churches, ships, or symbolic figures.
  • E. "Look for the Union Label" advertising campaign
    The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ad859c463481909ca4be267336c290 completed March 8, 2026, 2:20 p.m.
NER Named-entity recognition batch_69adb0345d448190a1f936abe7748e33 completed March 8, 2026, 5:21 p.m.
NED1 Entity disambiguation (via context triple) batch_69b2e85528c88190b1e98c680baf3fa8 completed March 12, 2026, 4:22 p.m.
NEDg Description generation batch_69b2ec48bf888190a5eeac0aa2cc50c3 completed March 12, 2026, 4:39 p.m.
NED2 Entity disambiguation (via description) batch_69b2ecd134e88190933e52d7f1f5be2a completed March 12, 2026, 4:41 p.m.
Created at: March 8, 2026, 3:10 p.m.