Triple
T3282179
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Ogilvy & Mather |
E68896
|
entity |
| Predicate | notableWork |
P4
|
FINISHED |
| Object |
Dove Real Beauty campaign
The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
|
E345178
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Dove Real Beauty campaign | Statement: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Dove Real Beauty campaign Context triple: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
-
A.
Columbia Sportswear “One Tough Mother” advertising campaign
The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
-
B.
CoverGirl
CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.
-
C.
Obey Giant campaign
The Obey Giant campaign is a renowned street art and propaganda-style sticker and poster movement that helped popularize Shepard Fairey and influenced contemporary urban art culture.
-
D.
The Dove
The Dove is a name commonly associated with peace, purity, and gentleness, often used for churches, ships, or symbolic figures.
-
E.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Dove Real Beauty campaign Triple: [Ogilvy & Mather, notableWork, Dove Real Beauty campaign]
Generated description
The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Dove Real Beauty campaign Target entity description: The Dove Real Beauty campaign is a landmark global marketing initiative that challenged traditional beauty standards by featuring diverse, real women and promoting body positivity and self-esteem.
-
A.
Columbia Sportswear “One Tough Mother” advertising campaign
The Columbia Sportswear “One Tough Mother” advertising campaign is a long-running, humorous series of ads featuring company matriarch Gert Boyle as a tough, no-nonsense figure who puts the brand’s outdoor gear through extreme tests to prove its durability.
-
B.
CoverGirl
CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.
-
C.
Obey Giant campaign
The Obey Giant campaign is a renowned street art and propaganda-style sticker and poster movement that helped popularize Shepard Fairey and influenced contemporary urban art culture.
-
D.
The Dove
The Dove is a name commonly associated with peace, purity, and gentleness, often used for churches, ships, or symbolic figures.
-
E.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ad859c463481909ca4be267336c290 |
completed | March 8, 2026, 2:20 p.m. |
| NER | Named-entity recognition | batch_69adb0345d448190a1f936abe7748e33 |
completed | March 8, 2026, 5:21 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69b2e85528c88190b1e98c680baf3fa8 |
completed | March 12, 2026, 4:22 p.m. |
| NEDg | Description generation | batch_69b2ec48bf888190a5eeac0aa2cc50c3 |
completed | March 12, 2026, 4:39 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69b2ecd134e88190933e52d7f1f5be2a |
completed | March 12, 2026, 4:41 p.m. |
Created at: March 8, 2026, 3:10 p.m.