Triple
T18506572
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Tod Sacerdoti |
E452211
|
entity |
| Predicate | founded |
P104
|
FINISHED |
| Object | BrightRoll |
—
|
NE NERFINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: BrightRoll | Statement: [Tod Sacerdoti, founded, BrightRoll]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: BrightRoll Context triple: [Tod Sacerdoti, founded, BrightRoll]
-
A.
BrightRoll
chosen
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
B.
Snap Ads
Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
-
C.
MediaVast
MediaVast was a digital media and photography licensing company best known as the parent of WireImage, a major source of celebrity and entertainment imagery.
-
D.
TikTok Ads Manager
TikTok Ads Manager is TikTok’s self-serve advertising platform that allows businesses to create, manage, and optimize ad campaigns across the TikTok ecosystem.
-
E.
Spark Ads
Spark Ads is a TikTok ad format that amplifies existing organic TikTok posts as paid advertisements while preserving their original engagement and social features.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (2 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d8d386df84819092355ebb260d848e |
completed | April 10, 2026, 10:40 a.m. |
| NER | Named-entity recognition | batch_69e5334266708190b59aca3a2218c095 |
completed | April 19, 2026, 7:55 p.m. |
Created at: April 10, 2026, 11:36 a.m.