Triple
T1801654
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Rank Organisation |
E39732
|
entity |
| Predicate | owned |
P347
|
FINISHED |
| Object |
Rank Screen Advertising
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
|
E202347
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Rank Screen Advertising | Statement: [Rank Organisation, owned, Rank Screen Advertising]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Rank Screen Advertising Context triple: [Rank Organisation, owned, Rank Screen Advertising]
-
A.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Rank Screen Advertising Triple: [Rank Organisation, owned, Rank Screen Advertising]
Generated description
Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Rank Screen Advertising Target entity description: Rank Screen Advertising was the cinema advertising division of the British entertainment conglomerate the Rank Organisation, responsible for creating and distributing on-screen advertisements in movie theaters.
-
A.
DART for Advertisers
DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
-
B.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
C.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
D.
BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
-
E.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69a88632aa588190ba3978fde0db5bbd |
completed | March 4, 2026, 7:21 p.m. |
| NER | Named-entity recognition | batch_69aa656c4c5481908468c6e6f9c4bfc0 |
completed | March 6, 2026, 5:26 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69adb5db1c7c81908c25e62dca1cb825 |
completed | March 8, 2026, 5:46 p.m. |
| NEDg | Description generation | batch_69adb8b6d160819096dc02323049101d |
completed | March 8, 2026, 5:58 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69adb9bafd688190a66a835c6a8163e3 |
completed | March 8, 2026, 6:02 p.m. |
Created at: March 4, 2026, 7:32 p.m.