Triple
T16854604
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Transparent Ad Marketplace |
E409751
|
entity |
| Predicate | relatedTo |
P37
|
FINISHED |
| Object | Amazon Publisher Services Unified Ad Marketplace |
E409752
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Amazon Publisher Services Unified Ad Marketplace | Statement: [Transparent Ad Marketplace, relatedTo, Amazon Publisher Services Unified Ad Marketplace]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Amazon Publisher Services Unified Ad Marketplace Context triple: [Transparent Ad Marketplace, relatedTo, Amazon Publisher Services Unified Ad Marketplace]
-
A.
Unified Ad Marketplace
chosen
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
-
B.
Amazon Ads
Amazon Ads is Amazon’s advertising platform that enables brands and sellers to reach shoppers across Amazon’s online properties and partner sites through a range of ad formats and targeting tools.
-
C.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
D.
Google Ad Manager
Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
-
E.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
Created at: April 10, 2026, 5:24 a.m.