Triple
T16854406
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Microsoft Advertising |
E409748
|
entity |
| Predicate | competitor |
P1375
|
FINISHED |
| Object |
Meta Ads
Meta Ads is Meta Platforms’ digital advertising system that lets businesses run targeted, data-driven campaigns across Facebook, Instagram, Messenger, and the Audience Network.
|
E1236294
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Meta Ads | Statement: [Microsoft Advertising, competitor, Meta Ads]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Meta Ads Context triple: [Microsoft Advertising, competitor, Meta Ads]
-
A.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
-
B.
Campaign Manager 360
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
-
C.
TikTok Ads Manager
TikTok Ads Manager is TikTok’s self-serve advertising platform that allows businesses to create, manage, and optimize ad campaigns across the TikTok ecosystem.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Meta Ads Triple: [Microsoft Advertising, competitor, Meta Ads]
Generated description
Meta Ads is Meta Platforms’ digital advertising system that lets businesses run targeted, data-driven campaigns across Facebook, Instagram, Messenger, and the Audience Network.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Meta Ads Target entity description: Meta Ads is Meta Platforms’ digital advertising system that lets businesses run targeted, data-driven campaigns across Facebook, Instagram, Messenger, and the Audience Network.
-
A.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
-
B.
Campaign Manager 360
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
-
C.
TikTok Ads Manager
TikTok Ads Manager is TikTok’s self-serve advertising platform that allows businesses to create, manage, and optimize ad campaigns across the TikTok ecosystem.
-
D.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
E.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
| NEDg | Description generation | batch_6a00bb9b2b1881908f9f5c3dd1a2d500 |
completed | May 10, 2026, 5:08 p.m. |
| NED2 | Entity disambiguation (via description) | batch_6a00bc3a4b888190bd190b9330e2777d |
completed | May 10, 2026, 5:11 p.m. |
Created at: April 10, 2026, 5:24 a.m.