Triple
T16854361
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Microsoft Advertising |
E409748
|
entity |
| Predicate | partOf |
P40
|
FINISHED |
| Object | Microsoft Advertising & Online Services |
E409748
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Microsoft Advertising & Online Services | Statement: [Microsoft Advertising, partOf, Microsoft Advertising & Online Services]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Microsoft Advertising & Online Services Context triple: [Microsoft Advertising, partOf, Microsoft Advertising & Online Services]
-
A.
Microsoft Advertising
chosen
Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
-
B.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
C.
Google Marketing Platform
Google Marketing Platform is Google's integrated suite of advertising and analytics tools that helps businesses plan, buy, measure, and optimize digital marketing campaigns across channels.
-
D.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
E.
Google AdSense
Google AdSense is an online advertising program that enables website owners and content creators to earn revenue by displaying targeted ads provided by Google on their digital properties.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
Created at: April 10, 2026, 5:24 a.m.