Triple
T16854357
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Microsoft Advertising |
E409748
|
entity |
| Predicate | formerName |
P65
|
FINISHED |
| Object | Bing Ads |
E409748
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Bing Ads | Statement: [Microsoft Advertising, formerName, Bing Ads]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Bing Ads Context triple: [Microsoft Advertising, formerName, Bing Ads]
-
A.
Microsoft Advertising
chosen
Microsoft Advertising is Microsoft's digital advertising platform that provides tools and services for search, display, and programmatic ad buying across its own properties and partner networks.
-
B.
Google Ads
Google Ads is Google's online advertising platform that enables businesses to create and display targeted ads across Google Search, YouTube, and a vast network of partner websites and apps.
-
C.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
D.
Yandex Direct
Yandex Direct is Yandex’s online advertising platform that enables businesses to create and manage targeted pay-per-click ad campaigns across Yandex search and its partner network.
-
E.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d88395e6c88190b22730f335107c14 |
completed | April 10, 2026, 4:59 a.m. |
| NER | Named-entity recognition | batch_69e3b37c6e808190975b14b228253029 |
completed | April 18, 2026, 4:38 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_6a00bb216fac81909d401c6b9911d1e0 |
completed | May 10, 2026, 5:06 p.m. |
Created at: April 10, 2026, 5:24 a.m.