Triple

T16778697
Position Surface form Disambiguated ID Type / Status
Subject Jon Spoelstra E407797 entity
Predicate notableWork P4 FINISHED
Object Marketing Outrageously
"Marketing Outrageously" is a business and marketing book by Jon Spoelstra that advocates bold, unconventional promotional strategies to dramatically increase customer engagement and sales.
 E1233749 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Marketing Outrageously | Statement: [Jon Spoelstra, notableWork, Marketing Outrageously]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: Marketing Outrageously
Context triple: [Jon Spoelstra, notableWork, Marketing Outrageously]
  • A. MKTO
    MKTO is an American pop-rap duo best known for their hit single "Classic" and their blend of catchy pop hooks with hip-hop influences.
  • B. MKT
    MKT was the reporting mark and common abbreviation for the Missouri–Kansas–Texas Railroad, a major regional railroad that served the south-central United States.
  • C. Advertigo
    Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
  • D. MKG
    MKG is the three-letter IATA airport code for Muskegon County Airport in Muskegon, Michigan, USA.
  • E. Commercial Activities Service
    The Commercial Activities Service is a unit that manages and coordinates business-related support functions and services within the United Nations system.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Marketing Outrageously
Triple: [Jon Spoelstra, notableWork, Marketing Outrageously]
Generated description
"Marketing Outrageously" is a business and marketing book by Jon Spoelstra that advocates bold, unconventional promotional strategies to dramatically increase customer engagement and sales.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: Marketing Outrageously
Target entity description: "Marketing Outrageously" is a business and marketing book by Jon Spoelstra that advocates bold, unconventional promotional strategies to dramatically increase customer engagement and sales.
  • A. MKTO
    MKTO is an American pop-rap duo best known for their hit single "Classic" and their blend of catchy pop hooks with hip-hop influences.
  • B. MKT
    MKT was the reporting mark and common abbreviation for the Missouri–Kansas–Texas Railroad, a major regional railroad that served the south-central United States.
  • C. Advertigo
    Advertigo was an online advertising company co-founded by Swedish entrepreneur Daniel Ek before he went on to create Spotify.
  • D. MKG
    MKG is the three-letter IATA airport code for Muskegon County Airport in Muskegon, Michigan, USA.
  • E. Commercial Activities Service
    The Commercial Activities Service is a unit that manages and coordinates business-related support functions and services within the United Nations system.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69d8839270588190886720d9519bbf8f completed April 10, 2026, 4:58 a.m.
NER Named-entity recognition batch_69e3b21401b881909bbbc7382e851a90 completed April 18, 2026, 4:32 p.m.
NED1 Entity disambiguation (via context triple) batch_6a00ab00cf708190a2562fa14d72a4df completed May 10, 2026, 3:57 p.m.
NEDg Description generation batch_6a00ad66a9a88190983eee72f9d23e37 completed May 10, 2026, 4:08 p.m.
NED2 Entity disambiguation (via description) batch_6a00addf7674819084f5755c2dacc741 completed May 10, 2026, 4:10 p.m.
Created at: April 10, 2026, 5:22 a.m.