Triple
T14421181
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Martin Lorentzon |
E357586
|
entity |
| Predicate | coFounded |
P104
|
FINISHED |
| Object | Tradedoubler |
E1099414
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Tradedoubler | Statement: [Martin Lorentzon, coFounded, Tradedoubler]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Tradedoubler Context triple: [Martin Lorentzon, coFounded, Tradedoubler]
-
A.
TradeDoubler
chosen
TradeDoubler is a European performance-based digital marketing and affiliate network company that connects advertisers with publishers to drive online sales and leads.
-
B.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
C.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
-
D.
Google Ad Exchange
Google Ad Exchange is a real-time digital advertising marketplace operated by Google that enables publishers and advertisers to buy and sell display, video, and mobile ad inventory programmatically at scale.
-
E.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d82793421c8190861eb0e673b085de |
completed | April 9, 2026, 10:26 p.m. |
| NER | Named-entity recognition | batch_69de91102c3c81908f571a1fff3bdd47 |
completed | April 14, 2026, 7:10 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69fd648784048190a9c7e95bfeec8b23 |
completed | May 8, 2026, 4:20 a.m. |
Created at: April 10, 2026, 1:18 a.m.