Triple
T14421148
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Daniel Ek |
E357585
|
entity |
| Predicate | soldCompanyTo |
P197
|
FINISHED |
| Object |
TradeDoubler
TradeDoubler is a European performance-based digital marketing and affiliate network company that connects advertisers with publishers to drive online sales and leads.
|
E1099414
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: TradeDoubler | Statement: [Daniel Ek, soldCompanyTo, TradeDoubler]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: TradeDoubler Context triple: [Daniel Ek, soldCompanyTo, TradeDoubler]
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
-
C.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
D.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
-
E.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: TradeDoubler Triple: [Daniel Ek, soldCompanyTo, TradeDoubler]
Generated description
TradeDoubler is a European performance-based digital marketing and affiliate network company that connects advertisers with publishers to drive online sales and leads.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: TradeDoubler Target entity description: TradeDoubler is a European performance-based digital marketing and affiliate network company that connects advertisers with publishers to drive online sales and leads.
-
A.
DoubleClick Bid Manager
DoubleClick Bid Manager is a demand-side platform (DSP) from Google that enables advertisers to programmatically buy and optimize digital ad inventory across multiple exchanges and formats.
-
B.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
-
C.
AdWords API
The AdWords API was Google’s legacy programmatic interface that allowed developers to manage and optimize Google Ads campaigns at scale before being superseded by the newer Google Ads API.
-
D.
Unified Ad Marketplace
Unified Ad Marketplace is Amazon Publisher Services’ header bidding solution that helps publishers maximize advertising revenue by connecting them to multiple demand sources through a unified auction.
-
E.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d82793421c8190861eb0e673b085de |
completed | April 9, 2026, 10:26 p.m. |
| NER | Named-entity recognition | batch_69de91102c3c81908f571a1fff3bdd47 |
completed | April 14, 2026, 7:10 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69fd5bcb131c8190935d9bacb1afc995 |
completed | May 8, 2026, 3:43 a.m. |
| NEDg | Description generation | batch_69fd5e188a148190bb166b7d50ad3b46 |
completed | May 8, 2026, 3:52 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69fd5ea592cc8190a47a2f6a511c0549 |
completed | May 8, 2026, 3:55 a.m. |
Created at: April 10, 2026, 1:18 a.m.