Triple
T11419058
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | WPP plc |
E270569
|
entity |
| Predicate | hasSubsidiary |
P254
|
FINISHED |
| Object |
Mindshare
Mindshare is a global media and marketing services agency known for planning and buying advertising across multiple channels for major brands.
|
E924416
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Mindshare | Statement: [WPP plc, hasSubsidiary, Mindshare]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Mindshare Context triple: [WPP plc, hasSubsidiary, Mindshare]
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
Publicis Sapient
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
-
C.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
D.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
E.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Mindshare Triple: [WPP plc, hasSubsidiary, Mindshare]
Generated description
Mindshare is a global media and marketing services agency known for planning and buying advertising across multiple channels for major brands.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Mindshare Target entity description: Mindshare is a global media and marketing services agency known for planning and buying advertising across multiple channels for major brands.
-
A.
PubMatic
PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
-
B.
Publicis Sapient
Publicis Sapient is a global digital business transformation and consulting firm that combines strategy, experience design, and technology to help organizations modernize and grow.
-
C.
Xandr
Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
-
D.
Magnite
Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
-
E.
WPP plc
WPP plc is a British multinational advertising and public relations conglomerate and one of the world’s largest communications groups.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d6aaddeaa8819088b30ef7b50598c9 |
completed | April 8, 2026, 7:22 p.m. |
| NER | Named-entity recognition | batch_69d801b20ce08190befc98379b879985 |
completed | April 9, 2026, 7:44 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69e5b88f80d88190b91b63d0b7457c25 |
completed | April 20, 2026, 5:24 a.m. |
| NEDg | Description generation | batch_69e5c28d3824819097ff84cb4e13c923 |
completed | April 20, 2026, 6:07 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69e5c451c6c88190bcbb1f54ede35d29 |
completed | April 20, 2026, 6:14 a.m. |
Created at: April 8, 2026, 9:34 p.m.