Triple
T11419038
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | WPP plc |
E270569
|
entity |
| Predicate | foundedBy |
P104
|
FINISHED |
| Object |
Martin Sorrell
Martin Sorrell is a British businessman best known for building WPP into one of the world’s largest advertising and marketing services groups.
|
E924413
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Martin Sorrell | Statement: [WPP plc, foundedBy, Martin Sorrell]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Martin Sorrell Context triple: [WPP plc, foundedBy, Martin Sorrell]
-
A.
Georg Benedikt von Ogilvy
Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
-
B.
Barry Diller
Barry Diller is an American media and internet executive known for building major entertainment and digital companies, including leading Fox’s early expansion and later chairing IAC.
-
C.
David Ogilvy
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
-
D.
Ben Demaree
Ben Demaree is a cinematographer and filmmaker known for his work on low-budget genre films, including fantasy and science fiction titles.
-
E.
Richard Parsons
Richard Parsons is an American business executive best known for leading Time Warner as CEO in the early 2000s, including steering the company through the aftermath of its troubled merger with AOL.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Martin Sorrell Triple: [WPP plc, foundedBy, Martin Sorrell]
Generated description
Martin Sorrell is a British businessman best known for building WPP into one of the world’s largest advertising and marketing services groups.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Martin Sorrell Target entity description: Martin Sorrell is a British businessman best known for building WPP into one of the world’s largest advertising and marketing services groups.
-
A.
Georg Benedikt von Ogilvy
Georg Benedikt von Ogilvy was an early 18th-century military commander, best known for his role in the Great Northern War.
-
B.
Barry Diller
Barry Diller is an American media and internet executive known for building major entertainment and digital companies, including leading Fox’s early expansion and later chairing IAC.
-
C.
David Ogilvy
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
-
D.
Ben Demaree
Ben Demaree is a cinematographer and filmmaker known for his work on low-budget genre films, including fantasy and science fiction titles.
-
E.
Richard Parsons
Richard Parsons is an American business executive best known for leading Time Warner as CEO in the early 2000s, including steering the company through the aftermath of its troubled merger with AOL.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d6aaddeaa8819088b30ef7b50598c9 |
completed | April 8, 2026, 7:22 p.m. |
| NER | Named-entity recognition | batch_69d801b0236c81908122ce3fc7b4fde7 |
completed | April 9, 2026, 7:44 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69e5b88f80d88190b91b63d0b7457c25 |
completed | April 20, 2026, 5:24 a.m. |
| NEDg | Description generation | batch_69e5c28d3824819097ff84cb4e13c923 |
completed | April 20, 2026, 6:07 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69e5c451c6c88190bcbb1f54ede35d29 |
completed | April 20, 2026, 6:14 a.m. |
Created at: April 8, 2026, 9:34 p.m.