Triple

T1041675
Position Surface form Disambiguated ID Type / Status
Subject Oath Inc. E22481 entity
Predicate brandPortfolio P12124 FINISHED
Object BrightRoll
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
 E120455 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: BrightRoll | Statement: [Oath Inc., brandPortfolio, BrightRoll]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07 
Target entity: BrightRoll
Context triple: [Oath Inc., brandPortfolio, BrightRoll]
  • A. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • B. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • C. Xandr
    Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
  • D. PubMatic
    PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
  • E. DART for Advertisers
    DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: BrightRoll
Triple: [Oath Inc., brandPortfolio, BrightRoll]
Generated description
BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07 
Target entity: BrightRoll
Target entity description: BrightRoll is a digital video advertising platform known for enabling programmatic buying and selling of video ad inventory across devices and publishers.
  • A. Google Ad Manager
    Google Ad Manager is Google's unified advertising platform that helps publishers manage, serve, and optimize digital ads across web, app, and video inventory.
  • B. Magnite
    Magnite is a leading independent sell-side advertising platform that helps publishers manage and monetize digital ad inventory across channels like CTV, video, and display.
  • C. Xandr
    Xandr is a digital advertising and analytics platform that provides tools for programmatic ad buying, selling, and campaign optimization across multiple channels.
  • D. PubMatic
    PubMatic is a digital advertising technology company that provides a sell-side platform (SSP) enabling publishers to manage and optimize programmatic ad inventory and revenue.
  • E. DART for Advertisers
    DART for Advertisers is an online ad-serving and campaign management platform that enabled advertisers to create, target, deliver, and track digital advertising across websites.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69a493d91478819094cc01fb65564bc1 completed March 1, 2026, 7:30 p.m.
NER Named-entity recognition batch_69a4bb71e7f88190bf33bbe5ef2c68ff completed March 1, 2026, 10:19 p.m.
NED1 Entity disambiguation (via context triple) batch_69ac3bc768948190b1cda4eea93fe4b6 completed March 7, 2026, 2:52 p.m.
NEDg Description generation batch_69ac3c41ab70819090084c508dbfd295 completed March 7, 2026, 2:54 p.m.
NED2 Entity disambiguation (via description) batch_69ac3cbd43848190854add440753fdad completed March 7, 2026, 2:57 p.m.
Created at: March 1, 2026, 7:42 p.m.