Triple

T10377531
Position Surface form Disambiguated ID Type / Status
Subject MCH Group E244543 entity
Predicate hasSubsidiary P254 FINISHED
Object MCH Live Marketing Solutions
MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
E244543 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: MCH Live Marketing Solutions | Statement: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: MCH Live Marketing Solutions
Context triple: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
  • A. Marketo
    Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
  • B. MCH Group
    MCH Group is a Swiss-based global live marketing and events company best known for organizing major international art fairs and trade shows, including the Art Basel franchise.
  • C. Campaign Manager 360
    Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
  • D. Sprinklr
    Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
  • E. Reach Media
    Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: MCH Live Marketing Solutions
Triple: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
Generated description
MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: MCH Live Marketing Solutions
Target entity description: MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
  • A. Marketo
    Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
  • B. MCH Group chosen
    MCH Group is a Swiss-based global live marketing and events company best known for organizing major international art fairs and trade shows, including the Art Basel franchise.
  • C. Campaign Manager 360
    Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
  • D. Sprinklr
    Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
  • E. Reach Media
    Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
  • F. None of above.

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69d381b3e328819094b23b8edcd29b5a completed April 6, 2026, 9:49 a.m.
NER Named-entity recognition batch_69d4e98f312481909f7276fc3762d7bc completed April 7, 2026, 11:25 a.m.
NED1 Entity disambiguation (via context triple) batch_69d7957e52108190a8d262b30a7d2780 completed April 9, 2026, 12:03 p.m.
NEDg Description generation batch_69d798e3dba08190911fc9fec5d2c8e2 completed April 9, 2026, 12:17 p.m.
NED2 Entity disambiguation (via description) batch_69d79a6086fc8190ab8454a216dfda8c completed April 9, 2026, 12:24 p.m.
Created at: April 6, 2026, 12:03 p.m.