Triple
T10377531
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | MCH Group |
E244543
|
entity |
| Predicate | hasSubsidiary |
P254
|
FINISHED |
| Object |
MCH Live Marketing Solutions
MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
|
E244543
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: MCH Live Marketing Solutions | Statement: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: MCH Live Marketing Solutions Context triple: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
MCH Group
MCH Group is a Swiss-based global live marketing and events company best known for organizing major international art fairs and trade shows, including the Art Basel franchise.
-
C.
Campaign Manager 360
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
-
D.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
E.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: MCH Live Marketing Solutions Triple: [MCH Group, hasSubsidiary, MCH Live Marketing Solutions]
Generated description
MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: MCH Live Marketing Solutions Target entity description: MCH Live Marketing Solutions is a subsidiary of the Swiss-based MCH Group that specializes in creating and executing live marketing and experiential brand communication projects.
-
A.
Marketo
Marketo is a leading marketing automation software platform that helps businesses manage and optimize digital marketing campaigns and customer engagement.
-
B.
MCH Group
chosen
MCH Group is a Swiss-based global live marketing and events company best known for organizing major international art fairs and trade shows, including the Art Basel franchise.
-
C.
Campaign Manager 360
Campaign Manager 360 is Google’s enterprise-level ad management and ad-serving platform used to plan, traffic, serve, and measure digital advertising campaigns across channels.
-
D.
Sprinklr
Sprinklr is a customer experience management and social media analytics software company that helps large enterprises manage and optimize interactions across digital channels.
-
E.
Reach Media
Reach Media is a U.S.-based media company known for producing and syndicating urban-focused radio programming and digital content, including popular nationally syndicated shows.
- F. None of above.
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69d381b3e328819094b23b8edcd29b5a |
completed | April 6, 2026, 9:49 a.m. |
| NER | Named-entity recognition | batch_69d4e98f312481909f7276fc3762d7bc |
completed | April 7, 2026, 11:25 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69d7957e52108190a8d262b30a7d2780 |
completed | April 9, 2026, 12:03 p.m. |
| NEDg | Description generation | batch_69d798e3dba08190911fc9fec5d2c8e2 |
completed | April 9, 2026, 12:17 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69d79a6086fc8190ab8454a216dfda8c |
completed | April 9, 2026, 12:24 p.m. |
Created at: April 6, 2026, 12:03 p.m.