Triple

T10022240
Position Surface form Disambiguated ID Type / Status
Subject Morton Salt Company E200635 entity
Predicate hasNotableAdvertising P68438 FINISHED
Object When It Rains It Pours campaign
The "When It Rains It Pours" campaign is a long-running Morton Salt advertising initiative built around its famous slogan and umbrella-girl imagery, emphasizing the brand’s salt as free-flowing even in damp conditions.
E835214 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: When It Rains It Pours campaign | Statement: [Morton Salt Company, hasNotableAdvertising, When It Rains It Pours campaign]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: When It Rains It Pours campaign
Context triple: [Morton Salt Company, hasNotableAdvertising, When It Rains It Pours campaign]
  • A. Make Do and Mend campaign
    The Make Do and Mend campaign was a British World War II initiative encouraging civilians, especially women, to repair, reuse, and creatively adapt clothing and household items to cope with rationing and material shortages.
  • B. Shaping Us campaign
    The Shaping Us campaign is a public awareness initiative led by Catherine, Princess of Wales, focused on highlighting the critical importance of early childhood development for long-term wellbeing.
  • C. Hathaway Man campaign
    The Hathaway Man campaign was a famous mid-20th-century advertising series featuring a distinguished, eyepatch-wearing man that helped transform Hathaway shirts into a symbol of sophisticated masculinity.
  • D. Change for Equality Campaign
    Change for Equality Campaign is a grassroots Iranian women’s rights initiative that sought to collect one million signatures to demand reform of discriminatory laws against women in Iran.
  • E. Poor People’s Campaign
    The Poor People’s Campaign was a 1968 effort organized by Martin Luther King Jr. and other civil rights leaders to demand economic justice and anti-poverty measures for disadvantaged Americans through mass protest and civil disobedience.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: When It Rains It Pours campaign
Triple: [Morton Salt Company, hasNotableAdvertising, When It Rains It Pours campaign]
Generated description
The "When It Rains It Pours" campaign is a long-running Morton Salt advertising initiative built around its famous slogan and umbrella-girl imagery, emphasizing the brand’s salt as free-flowing even in damp conditions.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: When It Rains It Pours campaign
Target entity description: The "When It Rains It Pours" campaign is a long-running Morton Salt advertising initiative built around its famous slogan and umbrella-girl imagery, emphasizing the brand’s salt as free-flowing even in damp conditions.
  • A. Make Do and Mend campaign
    The Make Do and Mend campaign was a British World War II initiative encouraging civilians, especially women, to repair, reuse, and creatively adapt clothing and household items to cope with rationing and material shortages.
  • B. Shaping Us campaign
    The Shaping Us campaign is a public awareness initiative led by Catherine, Princess of Wales, focused on highlighting the critical importance of early childhood development for long-term wellbeing.
  • C. Hathaway Man campaign
    The Hathaway Man campaign was a famous mid-20th-century advertising series featuring a distinguished, eyepatch-wearing man that helped transform Hathaway shirts into a symbol of sophisticated masculinity.
  • D. Change for Equality Campaign
    Change for Equality Campaign is a grassroots Iranian women’s rights initiative that sought to collect one million signatures to demand reform of discriminatory laws against women in Iran.
  • E. Poor People’s Campaign
    The Poor People’s Campaign was a 1968 effort organized by Martin Luther King Jr. and other civil rights leaders to demand economic justice and anti-poverty measures for disadvantaged Americans through mass protest and civil disobedience.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ca831c45f08190ac1505cc15076608 completed March 30, 2026, 2:05 p.m.
NER Named-entity recognition batch_69cdcd7ae36c8190896946be065fbf78 completed April 2, 2026, 1:59 a.m.
NED1 Entity disambiguation (via context triple) batch_69d26abb0ab08190b5bcf101c5680f3c completed April 5, 2026, 1:59 p.m.
NEDg Description generation batch_69d26cc38274819090cf10c2fcf43cc7 completed April 5, 2026, 2:08 p.m.
NED2 Entity disambiguation (via description) batch_69d26d2c91fc8190bc40a678662c19aa completed April 5, 2026, 2:09 p.m.
Created at: March 30, 2026, 8:53 p.m.