London Transport brand

E952290

The London Transport brand is the iconic visual identity used for public transportation in London, recognized for its roundel symbol, distinctive typography, and consistent design across buses, trains, and other services.

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All labels observed (4)

Label Occurrences
London Buses roundel 2
London Trams roundel 1
London Transport brand canonical 1

Statements (52)

Predicate Object
instanceOf public transport brand
visual identity system
appliesTo customer information materials in London transport network
safety signage in London transport network
wayfinding in London transport network
country United Kingdom
follows Transport for London design standards
hasColour Bakerloo line brown NERFINISHED
Central line red
Circle line yellow
DLR turquoise
District line green
Elizabeth line purple
Hammersmith & City line pink
Jubilee line grey
Metropolitan line magenta
Northern line black
Overground orange
Piccadilly line dark blue
Underground red
Victoria line light blue
bus red
hasComponent Johnston typeface NERFINISHED
hasFeature consistent colour coding
diagrammatic maps
distinctive typography
horizontal bar across a circle
standardised signage
hasGoal provide unified identity for London transport services
hasSymbol London Transport roundel NERFINISHED
bar-and-circle roundel NERFINISHED
influencedBy London Underground corporate identity NERFINISHED
managedBy Transport for London NERFINISHED
recognizedAs iconic symbol of London
usedFor public transport in London
usedIn London NERFINISHED
usedOn Docklands Light Railway NERFINISHED
Elizabeth line NERFINISHED
London Overground NERFINISHED
London Underground NERFINISHED
London Underground stations
London bus stops
London cycle hire scheme NERFINISHED
Oyster card NERFINISHED
TfL Rail services NERFINISHED
Tramlink NERFINISHED
buses in London
contactless payment signage in London transport
river services in London
ticketing media in London
transport maps in London
usesTypeface Johnston Sans NERFINISHED

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

London Passenger Transport Board introducedBrand London Transport brand
Underground roundel influenced London Transport brand
this entity surface form: London Buses roundel
Underground roundel influenced London Transport brand
this entity surface form: London Trams roundel
Underground roundel mediaFranchise London Transport brand
this entity surface form: London Underground brand
DLR roundel distinguishesFrom London Transport brand
this entity surface form: London Buses roundel