diffusion of innovations theory
E938798
Diffusion of innovations theory is a sociological framework that explains how new ideas, practices, or technologies spread through populations over time via communication channels and social systems.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Diffusion of innovations theory | 0 |
Statements (70)
| Predicate | Object |
|---|---|
| instanceOf |
communication theory
ⓘ
innovation theory ⓘ social science theory ⓘ sociological theory ⓘ |
| appliedIn |
agricultural extension programs
ⓘ
education ⓘ environmental communication ⓘ health communication campaigns ⓘ organizational change ⓘ technology adoption studies ⓘ |
| associatesProportionWithEarlyAdopters | 13.5 percent of adopters GENERATED ⓘ |
| associatesProportionWithEarlyMajority | 34 percent of adopters GENERATED ⓘ |
| associatesProportionWithInnovators | 2.5 percent of adopters GENERATED ⓘ |
| associatesProportionWithLaggards | 16 percent of adopters GENERATED ⓘ |
| associatesProportionWithLateMajority | 34 percent of adopters GENERATED ⓘ |
| classifiesAdoptersAs |
early adopters
ⓘ
early majority ⓘ innovators ⓘ laggards ⓘ late majority ⓘ |
| creator | Everett M. Rogers NERFINISHED ⓘ |
| criticizedFor |
individual-blame bias
ⓘ
linear view of diffusion ⓘ pro-innovation bias ⓘ recall bias in empirical studies ⓘ |
| defines | diffusion ⓘ |
| definitionOfDiffusion | process by which an innovation is communicated through certain channels over time among members of a social system ⓘ |
| describedIn | Diffusion of Innovations (book) NERFINISHED ⓘ |
| emphasizes |
importance of communication channels
ⓘ
influence of social norms ⓘ role of change agents ⓘ role of opinion leaders ⓘ |
| explains |
how innovations spread in a population
ⓘ
influence of opinion leaders on adoption ⓘ influence of social networks on adoption ⓘ patterns of adoption over time ⓘ rate of adoption of innovations ⓘ role of interpersonal communication in adoption ⓘ why some innovations fail to spread ⓘ |
| field |
communication studies
ⓘ
development studies ⓘ marketing ⓘ public health ⓘ rural sociology ⓘ sociology ⓘ |
| hasCentralConcept |
communication channels
ⓘ
innovation ⓘ social system ⓘ time ⓘ |
| hasInfluenced |
evidence-based public health
ⓘ
implementation science ⓘ information systems research ⓘ |
| identifiesDeterminantsOfAdoption |
compatibility
ⓘ
complexity ⓘ observability ⓘ relative advantage ⓘ trialability ⓘ |
| inception | 1962 ⓘ |
| includesConcept | innovation-decision process ⓘ |
| relatedTo |
social network theory
ⓘ
technology acceptance models ⓘ two-step flow of communication ⓘ |
| stagesOfInnovationDecisionProcess |
confirmation
ⓘ
decision ⓘ implementation ⓘ knowledge ⓘ persuasion ⓘ |
| usesConcept |
S-curve of adoption
ⓘ
adoption curve ⓘ normal distribution of adopters ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.